Social Media and Communities Manager (only W2)

Job Description:

Social Media and Communities Manager - Remote US

Who We Are

The Global Mid-market and SMB Marketing Team is passionate about driving growth opportunities for businesses in these key segments. In alignment with sales stakeholders, our team is focused on advancing the To, With, and Through-Partner as well as To-Customer marketing strategy and messaging for Mid-market businesses and SMBs. In this role, you’ll be responsible for amplifying voice, engaging with our target audiences across social media platforms and online communities, and fostering meaningful connections to support the global Mid-market and SMB sales go-to-market motion. This includes working with global and regional sales stakeholders, key SMB partners, product marketing teams, and other internal teams focused on Mid-market and SMBs across.

Please join us in our journey.

What You''ll Do

• Analyzing competitor social media and community strategies to identify best practices, opportunities, and competitive differentiators within the Mid-market and SMB landscape.

• Assisting with social media strategy and content creation targeting Mid-market and SMB customers, ensuring alignment with overall marketing objectives and brand guidelines.

• Driving awareness of value and differentiators within the Mid-market and SMB customer segments through compelling social narratives, campaigns, and community engagement.

• Developing and managing social media content calendars, ensuring a consistent and engaging presence across relevant platforms.

• Monitoring social media channels for trends, conversations, and engagement opportunities, and responding in a timely and appropriate manner.

• Fostering and moderating online communities, encouraging discussion and building relationships with customers, partners, and industry influencers.

• Collaborating with content teams, product marketing, and sales to ensure social media content is accurate, impactful, and supports lead generation efforts.

• Tracking and reporting on social media performance metrics, providing insights and recommendations for optimization.

• Staying up-to-date with the latest social media trends, tools, and best practices.

 We are seeking a dynamic and creative social media expert with strong experience in building social strategies, content creation, community management, communication, and analytical skills. You should have experience:

• Working in an organized and disciplined manner and comfortable with ambiguity.

• Demonstrating consistent excellence in program management and influencing teams to desired outcomes and goals.

• Ability to build, trial, document, and deliver new processes focused on facilitating ease of operations.

• Experienced working directly with others as a strong collaborator and partner.

• Proven experience managing social media channels and online communities for a B2B or technology company, preferably targeting SMBs or Mid-market.

• Strong understanding of social media platforms, analytics, and content best practices.

• Excellent written and verbal communication skills, with a keen eye for engaging storytelling.

• Ability to analyze data and translate insights into actionable social media strategies.