Overview
On Site
Full Time
Skills
Marketing Analytics
Performance Metrics
Data Mining
Sales Management
Retail
Wholesale
Acquisition
Optimization
A/B Testing
Testing
Dashboard
KPI
Return On Investment
Data Integrity
Marketing
Analytics
Accountability
Reporting
Risk Management
Regulatory Compliance
Business Analytics
Business Analysis
Analytical Skill
Communication
Management
Attention To Detail
Multitasking
Microsoft Excel
Microsoft PowerPoint
SQL
Data Analysis
Data Visualization
SAS
R
Python
Law
Job Details
Primary Office Location:
626 Washington Place. Pittsburgh, Pennsylvania. 15219.
Join our team. Make a difference - for us and for your future.
Position Title: Marketing Data Analyst
Business Unit: Marketing
Reports to: Director of Marketing Analytics
Position Overview:
This individual is primarily responsible for targeting and/or measurement of all marketing campaigns to drive new household acquisition and deepen existing household relationships. Primary roles and responsibilities include implementing advanced data mining and analytics methodologies to develop audience segmentation strategies and discover insights. The ideal candidate will have a strong background in SQL, data analysis, marketing performance metrics, and audience segmentation.
Primary Responsibilities:
Develop prospect and customer targeting criteria leveraging large amounts of data and advanced data mining skills to enhance personalization and elevate the quality of marketing campaigns.
Responsible for maintaining a scalable, sustainable approach to sales lead generation for retail and wholesale lines of businesses.
Analyze campaign performance data including household acquisition, retention, and cross sell metrics to provide actionable insights and recommendations for optimization.
Implement A/B test and incrementality tests to evaluate the effectiveness of marketing campaigns and affect meaningful positive change with testing results.
Build and manage dashboards and reporting tools to track KPIs, ROI, and attribution.
Ensure data integrity and accuracy across all marketing platforms and analytics tools.
Performs other related duties and projects as assigned.
All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation's risk management program. F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions.
Minimum Level of Education Required to Perform the Primary Responsibilities of this Position:
BA or BS
Minimum # of Years of Job Related Experience Required to Perform the Primary Responsibilities of this Position:
5
Skills Required to Perform the Primary Responsibilities of this Position:
Excellent organizational, analytical and interpersonal skills
Excellent communication skills, both written and verbal
Excellent management skills
Detail-oriented
Ability to work and multi-task in a fast paced environment
MS Excel - Expert Level
MS PowerPoint - Expert Level
Hands-on expertise with SQL, data analytics, data visualization tools, and SAS, R, or Python
Licensures/Certifications Required to Perform the Primary Responsibilities of this Position:
N/A
Physical Requirements or Work Conditions Beyond Traditional Office Work:
N/A
Equal Employment Opportunity (EEO):
It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace.
626 Washington Place. Pittsburgh, Pennsylvania. 15219.
Join our team. Make a difference - for us and for your future.
Position Title: Marketing Data Analyst
Business Unit: Marketing
Reports to: Director of Marketing Analytics
Position Overview:
This individual is primarily responsible for targeting and/or measurement of all marketing campaigns to drive new household acquisition and deepen existing household relationships. Primary roles and responsibilities include implementing advanced data mining and analytics methodologies to develop audience segmentation strategies and discover insights. The ideal candidate will have a strong background in SQL, data analysis, marketing performance metrics, and audience segmentation.
Primary Responsibilities:
Develop prospect and customer targeting criteria leveraging large amounts of data and advanced data mining skills to enhance personalization and elevate the quality of marketing campaigns.
Responsible for maintaining a scalable, sustainable approach to sales lead generation for retail and wholesale lines of businesses.
Analyze campaign performance data including household acquisition, retention, and cross sell metrics to provide actionable insights and recommendations for optimization.
Implement A/B test and incrementality tests to evaluate the effectiveness of marketing campaigns and affect meaningful positive change with testing results.
Build and manage dashboards and reporting tools to track KPIs, ROI, and attribution.
Ensure data integrity and accuracy across all marketing platforms and analytics tools.
Performs other related duties and projects as assigned.
All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation's risk management program. F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions.
Minimum Level of Education Required to Perform the Primary Responsibilities of this Position:
BA or BS
Minimum # of Years of Job Related Experience Required to Perform the Primary Responsibilities of this Position:
5
Skills Required to Perform the Primary Responsibilities of this Position:
Excellent organizational, analytical and interpersonal skills
Excellent communication skills, both written and verbal
Excellent management skills
Detail-oriented
Ability to work and multi-task in a fast paced environment
MS Excel - Expert Level
MS PowerPoint - Expert Level
Hands-on expertise with SQL, data analytics, data visualization tools, and SAS, R, or Python
Licensures/Certifications Required to Perform the Primary Responsibilities of this Position:
N/A
Physical Requirements or Work Conditions Beyond Traditional Office Work:
N/A
Equal Employment Opportunity (EEO):
It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.