Web Product Manager

Title: Web Experience Strategy Manager/ Web Product Manager

Location: 100% Remote

Team: Web and Digital Resources

Must Haves:

6 - 8 years in web strategy, website management, or marketing with a focus on customer journey.

Bachelor s degree in Marketing, Digital Marketing, Analytics, Business, or a related field.

Hands-on experience developing digital experiences that improve user engagement and drive improved conversion rates.

Proficiency in behavioral analytical tools such as Heap, Google Analytics, etc.

Strong background in stakeholder engagement, competitive analysis, and research-driven strategy development.

Deep understanding of data-driven decision making, audience insights, measurement, and privacy regulations.

Ability to align teams, facilitate decision-making, and drive collaboration across departments.

Day to Day:

Reporting to the Associate Director, Digital Experience Strategy, you will:

Build improved web customer experiences and user journeys by analyzing user behavior, mapping navigation patterns, and optimizing touchpoints to drive key KPIs

Conduct stakeholder interviews to align on business priorities and uncover insights that inform website strategy, UX improvements, and content development

Define strategic business requirements for website search based on user journey insights, and recommend solutions that position search as a key driver of engagement and conversion.

Perform competitive assessments to benchmark industry best practices and identify opportunities for differentiation

Provide recommendations, based on qualitative and quantitative research, to enhance audience engagement, optimize user flows, and improve overall digital experience

Optimize web strategy to align with broader digital channels, integrating SEO best practices alongside paid, owned, and earned media for a seamless and discoverable customer journey

Partner with UX designers, product, and content teams to execute roadmap initiatives in alignment with broader marketing and branding objectives

Manage landing page execution with content and UX/UI strategists to ensure a seamless experience that meets business needs and clearly drives users towards measurable goals

Develop comprehensive presentations that effectively convey project strategies and secure approvals

Provide clear guidance on web best practices, digital trends, and user behavior insights to drive cohesive execution

Partner with the analytics team to define measurement plans, continuously monitor performance metrics, and recommend iterative improvements for targeted KPIs