Sr. Manager, Channel Marketing

job summary:

Proven experience implementing Owned marketing campaigns- with specific emphasis on.com.

Outstanding project/program management, and problem-solving capabilities, with the ability to handle multiple initiatives at once

Deep understanding of web metrics; ability to identify strategies to accelerate KPIs

A/B testing experience; including building out testing strategy and ability to think critically how to drive user optimization

Ability to successfully handle challenges and build trust in every interaction

Resourceful, self-sufficient, effective problem solver and troubleshooter even in the face of ambiguity.

Ability to challenge the norm and drive innovation

Energized about working collaboratively with an appreciation for the value of diverse opinions and different skills

Understand and appreciate the impact of data and an ability to pull, analyze, interpret and apply it effectively

Excellent written and verbal communication skills and ability to communicate clearly and concisely

Shown dedication to cross-functional collaboration in agile, client-centric, fast paced environment

location: Smithfield, Rhode Island

job type: Contract

salary: $52 - 53 per hour

work hours: 8am to 5pm

education: Bachelors



responsibilities:

• Experience leading .com strategy, development, execution and analysis, including being a champion of standard processes, defining the targeting and test plan strategy, coordinating with execution partners, and pulling results from dashboards to determine campaign effectiveness.
• Experience managing websites and landing pages to communicate product offerings aligned to a marketing strategy and brief
• Ability to collaborate with user experience (UX) copywriters and designers, as well as cross channel marketing partners
• Ability to see the 'storyline' in data and use data to make strategic recommendations and drive a channel learning agenda
• Experience working in a fast-paced, highly matrixed environment with multiple priorities, ability to meet deadlines and manage risks
• Demonstrated ability to confidently interact with and influence senior leaders and peers
• Diligent problem solver who provides clear direction and maintains clear communication with others about the work and results
• Passion for being customer focused
• Demonstrated innovative thinking and smart risk taking

qualifications:

Bachelors or equivalent with 8+ years of experience in marketing, advertising and/or marketing communications.

Bachelor's Degree

Agency experience a plus

Experience working with data & analytics teams and technology teams to build and launch new capabilities to test and deploy communications

Excellent PowerPoint, Excel, Outlook, Word skills required. Prior experience with JIRA and Adobe suite a plus.

Knowledge of Financial Service Industry and our Products and Services preferred

Ability to thrive in a fast-paced environment and are easily adaptable to change

Business/Technical Knowledge: Applies advanced knowledge of concepts, theories, and practices of professional/technical discipline. If people manager: Detailed knowledge of work performed by team.

Business Contribution/Impact: Leads projects/work activities with functional/divisional impact. If people manager: Makes business decisions that typically have immediate impact on multiple work/project groups.

Problem Solving: Solves a variety of problems, typically of complex scope with minimal reference to established policies and procedures.

Analysis: Provides complex analysis and advice to division/functional management.

Decision Making/Autonomy: Makes decisions based on theory or concepts when solving problems of highly complex or technical nature.

Interpersonal Contact: Is involved in matters which involves the exchange of non-routine information. Requires the use of common courtesy, tact, and discretion to maintain cooperative associations. May involve the use of technical language.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.