Marketing Analytics Manager - Paid Media

Top Skills:

• Strong experience with MMM & MTA measurement frameworks

• Full-funnel paid media analytics (digital, retail, performance marketing)

• Executive reporting, insights storytelling, and data visualization

• Strong leadership, mentoring, and independent time management

• Marketing strategy, pricing, and media campaign optimization

• Excellent communication, negotiation, and interpersonal skills

Key Responsibilities:

• Lead paid media analytics, insights, and reporting to guide marketing decisions

• Develop executive-friendly reports and actionable insights across awareness, consideration, and conversion channels

• Build automated and scalable reporting processes

• Maintain measurement frameworks to track ROI, S.com traffic, and media effectiveness

• Partner with media teams, analytics, and big data teams to align KPIs and tagging strategies

• Lead MMM/MTA analysis, optimizations, and internal advocacy of findings

• Drive cross-channel media insights to improve customer acquisition, brand health, and revenue

Qualifications:

• 8+ years of media analytics and insights experience (paid search, social, display, affiliate, e-commerce/CPG)

• Hands-on experience with MMM/MTA frameworks and reporting

• Bachelor's degree in Marketing or equivalent; advanced degrees/certifications preferred