Title: Brand and Advertising Manager
Location: Miami, FL (Hybrid 3/2)
Duration: 6+ months
Compensation: $30.00 – 35.00/hr
Work Requirements: , Holders or Authorized to Work in the U.S.

Brand and Advertising Manager

The Brand and Advertising Manager at is responsible for supporting the Brand and Product Marketing team in the strategic development and execution of integrated marketing campaigns that drive brand awareness, consideration, and preference for Carnival Cruise Line and manages Carnival partnerships. . This role drives large-scale brand launches and campaigns, including communications framework, asset development and roll-outs to markets. The Brand and Advertising Manager will work closely with external agency partners and internal CCL Creative studio to brief in initiatives, oversee creative development and manage the go-to-market plan. The ideal candidate will have 7+ years in brand management or agency experience leading campaigns and managing large-scale brand activations.

Creative campaign development – Manages creative campaign development with external agency partner. This includes developing and executing on the go-to-market plan. Manages campaign asset creation, from overseeing a major production on-ship/at destinations to overseeing the development of creative assets, including video, audio, digital, outdoor, etc. Manages production related elements including budget, talent, photography usage rights, etc. Ensures campaigns within market, such as the Loyalty program, ladder up to the brand positioning and reflect the brand tone and voice. Oversees the development of paid assets and ensures consistency in message through the funnel.

Integration across stakeholder teams– Integrates and aligns across cross-functional marketing teams (PR, CRM, Trade, etc.) to ensure brand campaign assets are shared and can be implemented through the marketing funnel. Owns the creation of campaign brand guidelines, in collaboration with the creative agency, which will document the creative campaign rules, messaging and visuals. Delivers relevant creative assets to meet cross-functional team timelines and to develop best in class assets across marketing channels.

Brand Integration - Primary point of contact for planning and execution of marketing brand integrations, including media, and any other third parties such as Food Network, SXSW, etc. Leads the activation from brief to execution which includes identifying objectives and communication priorities for the integration. Ensures brand integration is consistent with brand identity, voice, and tone. Partners with the media team to identify program KPIs. Oversees reporting of learning and performance by working with the media team and external partner.

On the partnership side, the Sr. Manager will be responsible for day-to-day and strategic thinking and execution of Carnival partnerships, including entertainment, sports/lifestyle, and celebrity influencers, to achieve business goals of elevating the Carnival brand, driving bookings and positive brand associations among our guests and those new to Carnival.

Budget Management – Provides input in the development of the budget required for the annual budget process. Reviews and approves proposals and invoices to drive cost efficiencies and ensure budget
adherence.

Scope:
The Brand & Advertising Manager supports Carnival Cruise Line's Brand & Product Marketing organization by leading the development and execution of large‐scale brand campaigns and key partnership activations. The role guides creative strategy, production, and go‐to‐market planning while ensuring all brand communications align with Carnival's positioning, tone, and visual identity.

Problem solving:
The Brand & Advertising Manager regularly evaluates campaign objectives, audience insights, and performance data to shape effective creative strategies and anticipate execution challenges. The role troubleshoots issues related to production logistics, partnership integrations, creative alignment, and budget constraints, making timely decisions that balance brand integrity, resources, and deadlines

Impact:
The Brand & Advertising Manager shapes how Carnival shows up in the market by leading high‐visibility campaigns and key partnerships that strengthen brand perception and drive guest consideration. The role sets standards for integrated brand storytelling and ensures consistent, high‐quality execution across channels, directly contributing to brand equity and business growth.

Leadership:
The Brand & Advertising Manager leads cross‐functional teams and external agencies through influence rather than direct supervision, ensuring alignment and effective execution of complex brand initiatives. The role oversees significant production and campaign budgets, guiding resources, decisions, and timelines to deliver integrated, high‐quality brand work.

For all roles:
Knowledge: Understanding of workplace policies and procedures / Familiarity with team collaboration tools and techniques.
Skills: Strong time management and organizational skills
Abilities: Ability to maintain reliable and consistent attendance / Capacity to be punctual and meet deadlines / Ability to collaborate effectively with colleagues and work as part of a team / Demonstrated professionalism in all interactions and tasks.

•Lead by example by 'respecting and protecting' the health and safety of yourself and others
•Ensure your team and colleagues speak up report all accidents, 'near miss' incidents and work related ill health conditions
•Help your team follow HESS rules and procedures by promoting the HESS Golden Rules
•Attend HESS training & conduct risk assessments where required
•Demonstrate HESS leadership in accordance with our Heroes of Safe & Well programme

[Qualifications detailed under essential should be qualifications that are an auditable requirement for the employee to hold. If listed under essential, the qualifications must not be a subjective view of what you would like the employee to hold, rather a minimum we would use to recruit into, or expect the employee to continue to hold in their job. Qualifications that are a benefit for the employee to hold should be listed under preferred]
- Minimum of 7 years of professional experience in brand management, advertising, or integrated marketing.
- Demonstrated experience leading the development and execution of multi‐channel marketing campaigns.
- Proven ability to manage production processes, including budgets, timelines, and asset delivery.

[Within this section please detail the knowledge or experience that is essential for success in the role. Any experience detailed should include breadth and depth of experience in a particular field or situation rather than time served.
-Demonstrated experience developing and executing integrated brand and advertising campaigns across multiple channels (e.g., video, digital, social, audio, out‐of‐home).
-Proven ability to lead large‐scale creative development processes, including managing production shoots, asset creation, and delivery across a full marketing ecosystem.
-Experience managing external creative and advertising agencies, including briefing, creative evaluation, and guiding work from concept through final execution.
-Experience coordinating and aligning cross‐functional teams to ensure consistent brand expression across PR, CRM, digital, trade, and other marketing channels.
-Proven ability to operate in a fast‐paced environment, managing multiple concurrent projects with a high level of accuracy and attention to detail.

Our benefits package includes:

Comprehensive medical benefits
Competitive pay
401(k) retirement plan
…and much more!

About INSPYR Solutions

Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Brand and Advertising Manager

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