Marketing Measurement Analyst

Title: Marketing Measurement Analyst
Terms: 6+ Mo Contract
Pay Rate: Open
Location: Memphis, TN
Interviews: Virtual
Schedule: Hybrid – 3 days per week

Job Description:
The Marketing Measurement Analyst serves as a strategic analytics and measurement partner within the Marketing Analytics organization. This role applies advanced analytical techniques, experimentation methodologies, measurement frameworks, and business intelligence practices to help Client understand the effectiveness of marketing investments and inform future decision-making.

The role bridges the gap between business analytics and data science by combining strong analytical reasoning, statistical thinking, and marketing measurement expertise with the ability to translate complex findings into clear, actionable recommendations for stakeholders.

This position supports enterprise marketing measurement initiatives, including incrementality testing, experimentation, attribution interpretation, audience analytics, forecasting support, and measurement governance. The Analyst partners closely with Marketing Channels, Marketing Insights, Enterprise Data & Intelligence (ED&I), and external measurement partners to ensure data-driven decisions are grounded in trusted evidence and consistent measurement practices.

In addition to analytical responsibilities, the Marketing Measurement Analyst serves as a measurement champion and subject matter expert, helping scale analytical best practices, knowledge sharing, and measurement literacy across the organization.

Required Skills

• Bachelor's degree in Data Analytics, Statistics, Mathematics, Economics, Business Analytics, Information Systems, Marketing Analytics, Computer Science, or a related field.
• Experience in analytics, marketing analytics, performance measurement, business intelligence, or related disciplines.
• Experience analyzing and interpreting marketing performance across digital and traditional channels.
• Experience utilizing visualization tools and analytics platforms to communicate insights and recommendations.
• Strong understanding of experimentation, measurement methodologies, statistical concepts, and performance analytics.
• Demonstrated ability to translate complex analyses into actionable business recommendations.
• Experience working with large, complex datasets from multiple sources.

Preferred

• Master's degree in Analytics, Statistics, Economics, Business, Marketing Analytics, Data Science, or related field.
• Experience supporting or interpreting Marketing Mix Modeling, attribution, incrementality, or causal measurement programs.
• Experience using Python, R, or other analytical programming languages.
• Experience working with media, audience, customer, and fundraising datasets.
• Familiarity with cloud analytics environments and modern marketing measurement ecosystems.