Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That's what we do.
We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you'll get flexibility that's real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters-and so do you.
About the Role:UKG is seeking a Senior Manager of AI Discovery PR to build and lead a new communications capability focused on how reputation and authority are built in an AI-first discovery environment. Sitting within External Communications, this leader will develop the strategy that helps ensure UKG is visible, credible, accurately represented, and increasingly recognized as an authoritative source wherever people and AI systems seek answers about work, workforce operations, AI, and enterprise technology. This is a hands-on capability-building role at the intersection of PR, reputation, AI discovery, and analytics. The Senior Manager will understand what is shaping UKG's authority, identify competitive gaps and opportunities, test what drives discoverability, and influence teams across UKG to apply those insights to how we build reputation and tell our story.
Duties and Responsibilities:Build UKG's AI Discovery Strategy - Set and lead UKG's AI Discovery PR strategy, establishing priorities, operating practices, and measurable outcomes for the capability.
- Assess how UKG is surfaced and represented across AI-powered search and answer engines, identifying authority gaps, inaccuracies, competitive threats, and opportunities.
- Translate emerging GEO/AEO practices and changing discovery behaviors into actionable communications and reputation strategies.
- Establish clear priorities for where UKG should build authority around Workforce Operations, AI, frontline work, and other strategic conversations.
Build Authority Across the Information Ecosystem - Identify the sources, entities, topics, and signals shaping how AI systems understand UKG and the categories in which we compete.
- Partner across PR, Thought Leadership & Newsroom, Social, Analyst Relations, Competitive Intelligence, Marketing, Web/SEO, Product Marketing, Research, and other teams to strengthen UKG's authority across the broader information ecosystem.
- Use earned media, analyst influence, executive thought leadership, customer proof, research, authoritative third-party content, and UKG-owned information to improve discoverability and credibility.
- Influence how communications work is conceived and activated for an AI-first discovery environment rather than creating a parallel content-production function.
Turn Intelligence Into Competitive Advantage - Build an ongoing view of how UKG and competitors are represented across AI-powered discovery experiences, identifying where competitors are gaining authority, which communications and third-party signals are driving it, and why.
- Identify narrative whitespace and topics where UKG has the credibility and evidence to build stronger association and leadership through earned media, thought leadership, customer proof, analyst influence, and other authoritative sources.
- Translate AI-discovery, source, competitive, and reputation intelligence into clear communications recommendations-identifying where UKG should strengthen narratives, build third-party authority, activate proof, or shift external communications strategy.
- Help External Communications anticipate how emerging AI and discovery behaviors should reshape PR and reputation strategy, investment, and execution.
Experiment, Measure & Scale What Works - Establish UKG's AI Discovery measurement framework and baseline, including visibility, citations, accuracy, topic association, competitive performance, and source authority.
- Build an experimentation agenda that tests how earned media, research, customer proof, thought leadership, structured content, and other signals affect UKG's discoverability.
- Turn findings into repeatable practices and guidance that can be adopted across Communications and partner teams.
- Continuously evolve the strategy as AI platforms, search behaviors, and measures of digital authority change.
Build & Lead the Capability - Serve as UKG's internal expert on AI Discovery PR, helping senior stakeholders understand how AI is changing reputation, influence, and information discovery.
- Develop and support AI Discovery talent while remaining deeply engaged in sophisticated analysis, experimentation, and strategy.
- Build strong partnerships across Communications and the broader business, influencing teams through evidence and expertise rather than creating unnecessary ownership or process.
- Lead agencies, technology partners, and other external specialists when additional expertise or scale is required.
Basic Qualifications:- 7+ years of experience in public relations, corporate communications, reputation, technology communications, digital communications, or a related discipline.
- Significant experience in enterprise B2B technology, SaaS, AI, or another complex technology environment.
- Deep understanding of earned authority, media ecosystems, digital reputation, and how third-party credibility influences brand and market perception.
- Strong working knowledge of AI-powered search and answer engines, GEO/AEO principles, emerging discovery behaviors, and their implications for communications.
- Demonstrated ability to analyze complex data and signals, identify patterns and competitive opportunities, and translate findings into communications strategy.
- Experience building new capabilities, programs, or operating models and influencing cross-functional teams to adopt new practices.
- Strong strategic communications judgment, executive presence, and ability to explain emerging technical concepts in clear business terms.
- People leadership experience, including managing and developing at least one team member.
Preferred Qualifications:- Experience developing AI Discovery, GEO/AEO, digital reputation, or related programs within enterprise technology or a sophisticated PR environment.
- Experience with AI-discovery, search, social listening, media intelligence, or reputation analytics platforms.
- Experience working across PR, Analyst Relations, Thought Leadership, Product Marketing, SEO/Web, and other digital disciplines.
- Agency and/or in-house enterprise technology communications experience.
Company Overview: UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry - because great organizations know their workforce is their competitive edge. Learn more at ukg.com.
Equal Opportunity Employer:UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.
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UKG participates in E-Verify. View the E-Verify posters here.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Disability Accommodation in the Application and Interview Process:For individuals with disabilities that need additional assistance at any point in the application and interview process, please email
The pay range for this position is $129,500 to $186,100. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG's benefits and rewards at
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