Measurement & Analytics Specialist

Our client is looking for a Measurement & Analytics Specialist to own the measurement strategy, drive advertiser performance, and lead measurement operations across first- and third-party solutions. This role partners closely with Sales, Product, and Product Marketing to shape measurement frameworks and improve ad product performance. The ideal candidate brings deep expertise in ads measurement, advanced analytics, and executive stakeholder management.

What you’ll do:

• Own the measurement strategy, operations, goals, and learning plans for large customer verticals.
• Be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping.
• Work closely with Sales, Product, and Product Marketing leadership to evaluate, position, and improve client’s ad-products leveraging causal and observational measurement frameworks.
• Lead quarterly business reviews of the business, highlighting industry trends, measurement adoption, learnings progress, and relevant requests to extended measurement leadership and cross-functional teams.
• Lead measurement operations across first and third party measurement solutions.
• Prime-mover on market and country level performance meta analyses, market ads efficacy research, and development of playbooks rooted in scientifically sound analysis.
• Build measurement fluency and competency across your team, Sales, and other cross-functional partners.
• Serve as the day-to-day trusted measurement consultant for key strategic advertiser relationships.

Knowledge, Skills & Abilities:

• Deep understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem.
• Ability to access, analyze, interpret, and communicate ads performance insights leveraging a wide range of standard data science tooling.
• Demonstrated ability to structure and conduct analyses to generate insight and recommendations.
• Proficiency in advanced analytical tools (e.g. SQL, SAS, SPSS)
• Understands the industry, key verticals, and brands, then can creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of the client.
• Ability to communicate highly complex mar-tech and measurement concepts to executive audiences.
• A deep understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques.

Minimum Qualifications:

• Bachelor’s degree in a quantitative or business field - economics, math, engineering, operations research or similar
• 8+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
• Experience with ads measurement

Preferred Qualifications:

• Advanced degree in business, math, economics, engineering or a related field
• A deep understanding of the digital advertising and measurement ecosystem as it relates to Brand and DR
• Extensive direct work experience with top advertisers in vertical-specific domain across Brand and DR measurement
• Experience with team or peer leadership and development
• Self-starter who is equally comfortable presenting to C-level executives as “plugging in” and writing queries/code
• A proven track record of building and influencing client or partner relationships