Senior Marketing Analyst - Salesforce Data Cloud & Audience Strategy
About the Role
We are seeking a Senior Marketing Analyst with deep expertise in Salesforce Data
Cloud and advanced SQL skills to join our Marketing Analytics team within Business
Messaging Marketing. This role is critical to building and scaling our audience
segmentation capabilities, enabling data-driven marketing campaigns that reach
millions of customers. The ideal candidate will be hands-on in building audience
signals, creating complex segments in Salesforce Data Cloud, and partnering with
data engineers to develop robust data pipelines for marketing reporting and insights.
Key Responsibilities
- Build and maintain audience segments in Salesforce Data Cloud, including signal
identification, Calculated Insights (SQL), and activation to SFMC
- Partner with Data Engineers to design and build data pipelines that feed marketing
reporting and audience systems
- Develop automated reporting solutions and self-service dashboards to track
campaign performance and marketing KPIs
- Pull, clean, and analyze large datasets (millions of records) to deliver audience
strategy, segmentation, and revenue opportunity sizing
- Ensure data quality and troubleshoot data discrepancies across audience and
reporting systems
- Translate business requirements into technical audience definitions and partner
with campaign managers on complex builds
Required Qualifications
- 7+ years of experience in marketing analytics, data engineering, data science, or a
related analytics role
- Expert-level SQL skills: complex queries, CTEs, window functions, query
optimization, and working with large datasets (millions of records)
- Hands-on experience with Salesforce Data Cloud (or similar CDPs) including
segment creation, Calculated Insights, and activation workflows
- Experience building audience signals and audience segments for marketing
campaigns
- Proven experience partnering with Data Engineers to build and maintain data
pipelines
- Strong experience with report automation: scheduled reports, automated data
refreshes, and self-service dashboards
- Proficiency in data visualization tools such as Tableau, Hive, or similar
- Advanced Google Sheets/Excel skills
- Basic Python skills for automation and API utilization
- Excellent communication skills with the ability to translate technical concepts for
non-technical stakeholders
Preferred Qualifications
- Experience with Salesforce Marketing Cloud (SFMC) and marketing automation
workflows
- Familiarity with CRM data structures and account-level data models
- Background in B2B marketing analytics
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