Social Media Planner

Social Media Planner

3 days onsite in Memphis, TN

24+ Months Contract

Essential Job Functions

• Develops and manages strategic media plans across search, display, video, and/or paid social channels, including both time-bound and always-on campaigns.
• Collaborates within cross-functional teams to develop, revise, and manage the cross-channel funnel strategy as it relates to media and associated audience journeys.
• Partners closely with stakeholders to understand goals and objectives and determine the optimal media mix to achieve those outcomes.
• Develops targetable audience strategies across media channels and platforms based on defined audience segments.
• Invests in continuous skill development through self-paced training and regular use of media planning tools.
• Stays current with the evolving media and data privacy landscape and collaborates to identify solutions to disruptions.
• Maintains a holistic tactical media and audience plan, establishes channel-level budgets and forecast projections, and works with Media Ops and/or agency partners as needed.
• Works with audience strategists and media leads to maintain targeting documentation and develops detailed, channelspecific media plans to enable seamless execution by Media Ops or agency partners.
• Partners with Media Ops/agency partners, Analytics, and User Experience teams to set goals, forecast ROI, and ensure proper audience taxonomy architecture.
• Provides guidance on creative asset needs for media campaigns, communicating required formats and variations for each channel or tactic.
• Presents recommended media plans to stakeholders to gain approval and facilitates crosschannel communication to minimize audience overlap internally and externally.
• Interprets performance reporting from Media Ops/agency partners and Analytics teams and provides clear, actionable summaries for stakeholders, identifying trends and opportunities for future strategies.
• Collaborates with cross-functional teams and integrated marketing to ensure alignment on deliverables and timing for media launches.
• Effectively prioritizes workload and maintains a strong project management process to meet deadlines and team SLAs.

Requirements

• Minimum of 3 years of experience in the online advertising space.
• Exposure to media and advertising technology platforms (DSPs).
• Foundational understanding of how media platforms inform and support media planning.
• Experience with media planning tools preferred but not required.
• Flexible, versatile, and motivated to develop new skills.
• Strong written and verbal communication skills.

Top / Preferred Skills

• Ability to interpret data insights and trends to inform and drive future media strategies.