Entertainment Marketing Director

Title: Entertainment Marketing Director
Job Location: Los Angeles CA  (5 days onsite in  a week)
Duration: Contract

Overview:
This role is responsible for leading the development, execution, analysis, and maintenance of global marketing campaigns for select programs/titles, serving as a key cross-functional leader and IP steward across multiple titles. Must be a strong leader with excellent interpersonal skills and a proactive problem-solver

Core Responsibilities:
Global Campaign Development & Strategy
Lead overall marketing campaign strategy & go-to-market plans from end to end (development, execution, analysis, and maintenance of marketing campaigns for select programs/titles)
Identify campaign-specific goals, motivating and holding team members accountable throughout campaign development & execution
Act as a Subject-Matter Expert and an IP steward, demonstrating a deep knowledge, expertise, and enthusiasm for your IP

Cross Functional Team Lead:
Brief cross-functional teams on go-to-market strategy in order for teams to seamlessly develop a cohesive & strategic plan across a variety of marketing channels & promotional opportunities
Partner with cross-functional leaders and teams to proactively identify key campaign milestones, align creative and tactical executions to overall strategy, and serve as the quarterback ensuring cohesive and effective marketing delivery
Foster productive and trusting relationships with key stakeholders to ensure marketing plans are built and executed in a timely, collaborative and efficient manner to create a cohesive campaign
Strategic Communications & Executive Presence
Drive and influence leadership and external (EPs/Filmmakers/Talent/Co-Pro Partners) alignment by proactively communicating marketing strategy, plans, activations, etc. with key stakeholders, including the creation, audience calibration, and presentation of marketing documents/decks
Stunts & Activations
Drive innovative, out-of-the-box thinking to develop and execute 360° global stunts, activations, and breakthrough campaign ideas that push creative boundaries and reimagine traditional media
Identify, brief, and lead “big idea” initiatives—managing agency partnerships and cross-functional teams from concept through flawless execution

Media Strategy/Execution:
Partner with Media and Campaign Management teams to lead the development and execution of paid marketing campaigns—providing strategic guidance to media partners and agencies to ensure initiatives are on-strategy, on-brand, on-time, on-budget, and optimized against key performance metrics

Data/Research & Analytics
Develop and analyze campaign research, performance reports, and competitive insights to identify opportunities, track progress against goals, and inform ongoing marketing strategy
Lead cross-functional reviews of title and campaign performance, translating data and research into actionable, real-time recommendations to optimize results and guide senior decision-making

Basic Qualifications:
Bachelor’s Degree required
7 – 9 years of entertainment marketing experience
Strong interpersonal skills and the proven ability to effectively manage relationships with internal stakeholders and external partners
A data driven approach to marketing, with experience analyzing and reviewing results

Mandatory Skills : Project Governance, Pursuit/ Proposal Management, Stakeholder Management