Marketing Technology Specialist

RESPONSIBILITIES:
Kforce has a client that is seeking a Marketing Technology Specialist in Phoenix, AZ.

Summary:
You will play a critical role in enabling scalable, data-driven marketing by owning the systems, integrations, and processes that power our digital and demand-generation ecosystem. If you are ready to move beyond execution into process ownership, systems optimization, and strategic insight this is a great opportunity.

Responsibilities:
* Own day-to-day administration and optimization of the company website and eCommerce platform
* Manage marketing technology stack including CRM, marketing automation, analytics, and personalization tools
* Serve as the primary marketing liaison for system integrations
* Partner with IT, Customer Service, Finance, and Sales Operations to ensure data accuracy and system alignment

Website & eCommerce Operations:
* Support website updates, enhancements, and ongoing optimization (UX, forms, tracking, SEO, A/B testing)
* Maintain eCommerce functionality including product setup, pricing logic, checkout flows, and reporting
* Troubleshoot technical issues impacting conversion, data capture, or customer experience
* Support website re-platforming, enhancements, and vendor relationships as needed

Integrations & Data Flow:
* Manage and monitor integrations between platforms
* Document data flows, field mappings, and system dependencies
* Identify gaps, inefficiencies, and opportunities for automation or simplification
* Ensure clean handoffs of leads, orders, and customer data across systems
* Define and document marketing operations processes, workflows, and best practices
* Build repeatable processes for campaign setup, reporting, and system requests
* Support marketing team adoption
* Provide insights and recommendations to improve performance

Reporting & Insights:
* Support dashboarding and reporting related to website performance, funnel conversion, and eCommerce metrics

REQUIREMENTS:
* Bachelor's degree in Marketing, Information Systems, Business, Computer Science, or a related field (or equivalent practical experience)
* 4-6 years of experience in marketing operations, marketing technology, web operations, or a related role
* Hands-on experience supporting websites and/or eCommerce platforms
* Experience working with marketing automation platforms (e.g., HubSpot or similar)
* Exposure to CRM and ERP systems and system integrations
* Marketing automation and CRM fundamentals
* Website and eCommerce operations, web development/management, and ecommerce principles
* Systems integrations and data hygiene best practices
* Basic understanding of APIs, middleware, or integration tools (hands-on coding not required)
* Analytics and reporting fundamentals (funnels, attribution, conversion metrics)
* Ability to work cross-functionally with marketing, IT, sales, and finance
* Comfort managing multiple systems, vendors, and priorities simultaneously
* Detail-oriented with a strong process and documentation mindset
* Experience in B2B, industrial, SaaS, or complex sales environments is a plus

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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