Job Title: Director, Adobe Experience Cloud & Customer Journey Analytics
Location: Atlanta, GA (Remote)
Experience in Yrs: 10-15 Yrs
Role Overview
We are seeking a senior Director – Adobe Experience Cloud & Customer Journey Analytics (CJA) to lead enterprise-scale Adobe MarTech strategy, architecture, implementation, and transformation for a large client.
This role requires deep expertise across the Adobe Experience Cloud ecosystem, with particular strength in Adobe Customer Journey Analytics, Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, Adobe Analytics, Real-Time CDP, and Adobe Experience Manager.
The Director will operate as a strategic advisor to Marketing, Digital, CRM, Media, Analytics, Product, Data, and Technology leadership while guiding architecture and delivery teams.
Key Responsibilities
- Adobe Ecosystem Leadership
Define the enterprise Adobe Experience Cloud strategy, roadmap, architecture, and operating model. - Provide architectural leadership across CJA, AEP, AJO, RT-CDP, Adobe Analytics, Target, AEM, Campaign, Tags, Web SDK, Mobile SDK, and Adobe Experience Platform Data Collection.
- Establish integration patterns between Adobe platforms, cloud data platforms, CRM, loyalty, ecommerce, media, and enterprise applications.
Customer Journey Analytics
- Lead enterprise CJA architecture, implementation, and adoption.
- Design connections, data views, derived fields, metrics, dimensions, attribution models, journey analysis, and executive reporting.
- Establish governance for metric definitions and customer journey measurement.
- Enable cross-channel analysis across web, mobile, email, paid media, stores, CRM, loyalty, and customer service.
AEP, Identity & Activation
- Guide XDM schema design, datasets, ingestion, identity namespaces, identity graphs, profile enablement, segmentation, and audience activation.
- Lead RT-CDP and AJO use cases covering customer segmentation, personalization, triggered journeys, and omnichannel orchestration.
- Drive privacy, consent, governance, data usage labeling, and responsible customer-data activation.
Strategy & Leadership
- Partner with senior client stakeholders to translate marketing objectives into Adobe capabilities and measurable business outcomes.
- Lead architects, engineering teams, analysts, Adobe specialists, agencies, and implementation partners.
- Establish delivery governance, architecture reviews, reusable patterns, release standards, and platform best practices.
- Identify AI and GenAI opportunities using Adobe capabilities to improve insights, personalization, campaign operations, and customer experience.
Experience
- 15+ years of overall experience, including significant leadership in enterprise MarTech and Adobe implementations.
- Deep hands-on and architectural expertise in CJA and AEP is mandatory.
- Strong understanding of SQL, data engineering, APIs, event-driven architectures, customer identity, attribution, experimentation, and personalization.
- Retail, ecommerce, loyalty, or large-scale consumer experience strongly preferred.
- Exceptional executive communication, consulting, architecture, and stakeholder-management skills.
Ideal Profile: A hands-on Adobe ecosystem leader who can operate equally effectively as strategist, solution architect, transformation leader, and trusted client advisor.
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