Web Analytics Developer

Holmdel, NJ, US • Posted 20 hours ago • Updated 20 hours ago

Contract W2

On-site

Depends on Experience

Fitment

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Job Details

Skills

Dashboard
Communication
Conflict Resolution
Conversion Optimization
Customer Experience
A/B Testing

Summary

We are looking for Web Analytics Developer for our client in Holmdel, NJ

Job Title: Web Analytics Developer

Job Location: Holmdel, NJ

Job Type: Contract

Job Description:

Pay Range: $50hr - $55hr

Responsibilities:

Analytics Strategy & Leadership: Define and lead the web analytics strategy, aligning Google and Adobe Analytics with business goals to enhance marketing and customer experience.
Tag Management & Tracking: Manage Google Tag Manager and similar tools to ensure accurate tracking of website features and user interactions, resolving data collection issues as needed.
Data Analysis & Insights: Analyze multi-channel traffic and campaign data to uncover trends and deliver insights that improve conversion rates and user engagement.
Reporting & Dashboards: Create and maintain dashboards and reports using Looker Studio to visualize KPIs and communicate the impact of digital initiatives to stakeholders.
Continuous Optimization: Collaborate with cross-functional teams to refine the digital customer journey, support A/B testing, and recommend data-driven improvements.
Stakeholder Collaboration: Partner with teams across Marketing, IT, UX, and Product to implement analytics solutions and present insights in a clear, actionable format to leadership.

Required Skills And Qualifications:

Extensive Analytics Experience: 6 10 years of experience in digital analytics with deep expertise in GA4 and Adobe Analytics, driving insights from large-scale web and campaign data.
Technical Proficiency: Skilled in Google Tag Manager and Looker Studio, with the ability to manage tags, ensure data accuracy, and build custom dashboards and tracking setups.
Conversion Optimization Skills: Strong grasp of CRO strategies, using analytics to enhance user experience and increase conversions, such as improving quote-to-policy rates.
Analytical & Problem-Solving Abilities: Adept at analyzing complex datasets, identifying trends, and resolving tracking or data quality issues with precision.
Communication Skills: Capable of translating technical insights into clear, actionable recommendations for diverse stakeholders across business and technical teams.
Education & Certifications: Holds a relevant degree with preferred certifications in Google Analytics (GAIQ/GA4) and Adobe Analytics, demonstrating advanced platform expertise.

Preferred Experience:

Insurance Industry Insight: Experience in insurance or financial services, with knowledge of customer journeys like quote-to-policy conversions and digital claims, plus familiarity with industry KPIs.
Omnichannel Analytics Integration: Skilled in unifying data from web, mobile, and other channels using tools like Adobe Analytics or GA360 to enable comprehensive customer behavior analysis.
GA4 Implementation Expertise: Hands-on experience with GA4 setup and migration, ensuring accurate event tracking and staying updated on evolving analytics features and best practices..
Data Governance & Compliance: Understanding of data privacy regulations (e.g., GDPR, CCPA) and experience implementing compliant analytics solutions within insurance industry governance frameworks.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 10516350
Position Id: NJ_JNNJ_0225
Posted 20 hours ago

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Web Analytics Developer

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