Marketing Analyst/Coordinator
Plano, TX (Fully Onsite)
Position Type-Full-time / W2 - with Infinite Computer Solutions
Job Description: Specialist, Merchandising Operations
Top Skills: Space Planning (Planograms), Visual Merchandising, Project Management
Summary:
The main function of a marketing analyst/coordinator is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst/coordinator is responsible for gathering information on competitors and methods of marketing and distribution.
Job Responsibilities:
Forecast and track marketing and sales trends, analyzing collected data.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Develop and implement procedures for identifying advertising needs.
Direct trained survey interviewers.
Skills:
Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
Ability to work independently and manage ones time.
Knowledge of principles and methods for showing, promoting, and selling products or services.
Knowledge of media production, communication and dissemination techniques and methods.
Education/Experience:
Bachelor's degree in marketing or equivalent training required.
8-10 years related experience required.
Key Responsibilities/Requirements:
Responsibilities
Implement and maintain merchandising strategies for Telecom retail initiatives across multiple channels to ensure best in class retail experience.
Work cross-functionally to innovate the execution and ongoing support retail merchandising concepts to drive customer awareness and engagement in store.
Guide merchandising planogram development in partnership with sales and product teams to optimize sales across product categories.
Own implementation of all display units, visual merchandising elements, device security, and retail graphics across multiple store layouts.
Coordinate internally and externally for on device digital content and customization as needed.
Tightly project manage the execution for all product and retail experience launches for the carrier customer.
Effectively communicate merchandising execution plans to the field and carrier account teams to ensure alignment across the organization.
Track ROI and KPIs for all retail merchandising projects post implementation.
Develop and maintain strong relationships with multiple cross functional teams, external vendors, carrier account teams and customers.
Oversee status of all budget and vendor requests by working with the project manager and internal teams to ensure timely approvals.
Able to test and stage Carrier fixtures in Telecom Retail Lab according to plan for upcoming launches.
Qualifications & Skills
Bachelor s degree in Business, Marketing, or related field or equivalent work experience
5+ years experience in project management and operations for retail organization. Wireless industry a plus.
Highly proficient utilizing Blue Yonder Space Planning and Floor Planning planogram program to effectively plan for mobile product launches.
Strong experience managing complex projects and details & meeting deadlines for multiple concurrent projects.
Experience and understanding of the consumer journey, trends and insights.
Demonstrated success in working on cross-functional teams with the ability to influence peers and others in order to accomplish objectives of multiple projects.
Excellent organizational skills to be effective and efficient. Meticulous attention to detail for production schedules/timelines and accurate communication of relevant information to both internal and agency partners.
Ability to make informed recommendations on a thorough understanding and analysis of organizational and business objectives.
Customer focused with ability to objectively assess opportunities and adjust to customer changing needs.
Experience regularly engaging with Leadership Levels.
Must have experience in developing presentations using a variety of PC applications, including word processing, spreadsheet, and presentations.
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