Digital Communications Specialist

Join Our Team

In 2025, USA Today recognized Primerica as a Top Workplace USA for the fifth year in a row, and Newsweek named Primerica one of America's Greatest Workplaces for Diversity for the second consecutive year. In 2024, the Atlanta Journal-Constitution named Primerica as a Top Workplace for the eleventh consecutive year, and Forbes recognized Primerica as one of America's Best Employers for Women for the fifth year in a row. In addition, for the tenth time Primerica has been voted a Best Employer by Gwinnett Magazine. Primerica is a great place to work! Join our team to experience what it's like to work at "one of the best places to work in the metro Atlanta".

About this Position

The Digital Communications Specialist is responsible for supporting company-wide, multi-channel communication efforts targeted at over 150,000 Primerica sales force members in US, Canada, Puerto Rico and Guam for company news, events, services, products and software tools. The Digital Communications Specialist will help create, support, execute, and measure the success of a variety of communications. Deliverables may include: emails, app notifications, text messages, product announcements, release notes, newsletters, technical and operational internal announcements, etc. Attention to detail and the ability to follow complex, yet well-defined processes and procedures are crucial to a candidate's success in this position. The successful candidate also maintains a current understanding of email marketing best practices, standards, trends and applies them to the execution of Primerica's communication efforts.

Responsibilities & Qualifications

Responsibilities

• Execution: Perform day-to-day communication execution activities including, but not limited to:
  • Intake and management of multiple communications requests from across the company with varying deadlines
  • Write HTML/CSS code; set-up, scheduling, testing and troubleshooting inbox rendering of messages; follow detailed procedures for setup and review of all communications.
  • Create HTML templates; maintain system logos and graphics to support communication efforts.
  • Manage approval workflow through internal and requestor review phases.
  • Work with a variety of internal partners such as graphics designers, writers, instructional designers, business analysts, quality assurance analysts, programmers, and executives as needed.
• Testing: Ongoing testing for continuous improvement, drawing on best practices from marketing research and knowledge.
  • Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of message execution or marketing platform usage.
  • Integrate text and graphics into system templates which often requires adjustment to HTML coding and consistent testing of results and rendering.
• Monitoring/Analysis: Monitoring/analyzing communications performance and engagement activity.
• Reporting: Presentation of engagement statistics as requested by various departments to help them understand the results of their communication efforts.
• Research: Understand the dynamics of marketing campaigns, the digital behavior of audience segments, marketing best practices/standards/trends through competitive landscape analysis to recommend new communication and marketing tactics.

Requirements

• Bachelor's degree in communications, marketing or related field
  
• Minimum 5 years experience in communications or marketing efforts using standard email automation & marketing tools
  
• Experience with push notifications is a plus
  
• Intermediate to advanced understanding and experience with HTML / CSS with ability to troubleshoot rendering and display issues as well as develop standard HTML/CSS templates; Experience with responsive coding and optimization for both web and mobile devices
  
• Knowledge of email rules and regulations, including CAN-SPAM, CASL, listing
  
• Extraordinary attention to detail
  
• Ability to consistently follow complex processes and procedures
  
• Ability to manage and work on multiple projects with competing priorities
  
• Strong communicator, excellent written, presentation, and interpersonal skills
  
• Ability to work in a team-oriented, collaborative environment; a helpful attitude and a strong desire to learn
  
• Must be able to self-initiate activities and coordinate tasks with minimal supervision
  
• Highly proficient with Adobe Creative Suite (Dreamweaver, Illustrator, Photoshop, and Acrobat)
  
• Proficient with Microsoft Office Suite (Word, Excel, PowerPoint)
  

Hybrid role

Location: Duluth, GA

FLSA status:
This position is exempt (not eligible for overtime pay):
Yes

Our Benefits:

• Day one health, dental, and vision insurance
  
• 401(k) Plan with competitive employer match
  
• Vacation, sick, holiday and volunteer time off
  
• Life and disability insurance
  
• Flexible Spending Account & Health Savings Account
  
• Professional development
  
• Tuition reimbursement
  
• Company-sponsored social and philanthropy events
  

It has been and will continue to be the policy of Primerica, Inc., and its subsidiaries to be an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, sex, color, religious creed, religion, national origin, citizenship status, age, disability, pregnancy, ancestry, military service or veteran status, genetic or carrier status, marital status, sexual orientation, or any classification protected by applicable federal, state or local laws.

At Primerica, we believe that diversity and inclusion are critical to our future and our mission - creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.