Business Analyst

Need EX AT&T – USC’s Preferred

Senior Business Analyst / Product-Marketing Lead role focused on AI/ML-driven consumer marketing — essentially a domain-expert bridge role between AT&T''s consumer marketing business and a junior technical (AI/ML) team. Here''s the breakdown:

Core role type

Senior Functional BA → Team Lead (Marketing Analytics / MarTech)

This isn''t a pure technical role and isn''t a pure BA role either — it''s a hybrid domain-lead position where the person''s main value is:

• Deep institutional knowledge of AT&T''s consumer products (wireless plans, bundles, fiber, DirecTV/streaming history, etc.)
• Understanding of how AT&T''s consumer marketing org actually operates (campaigns, segmentation, customer lifecycle, churn, upsell/cross-sell logic)
• Ability to translate that business knowledge into requirements a technical team can build against