Senior Director, Global Marketing Procurement

Atlanta, GA, US • Posted 7 hours ago • Updated 7 hours ago
Full Time
On-site
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Fitment

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Job Details

Skills

  • Economics
  • Global Marketing
  • Strategic Sourcing
  • Analytics
  • Benchmarking
  • Sourcing
  • Partner Relationship Management
  • Return On Investment
  • Partnership
  • Collaboration
  • Legal
  • Investments
  • Market Intelligence
  • Modeling
  • Performance Management
  • Accountability
  • Finance
  • Leadership
  • Strategic Planning
  • Brand
  • Marketing
  • Digital Media
  • Electronic Commerce
  • Optimization
  • Management
  • Communication
  • Stakeholder Management
  • Strategic Thinking
  • Problem Solving
  • Conflict Resolution
  • Negotiations
  • Media
  • Procurement

Summary

We're looking for a senior media procurement leader to own and shape more than $1B in North American media spend. This is a high-impact role for a commercial operator who deeply understands the media ecosystem - agencies, platforms, digital, data, measurement, and the economics behind it all.

As Senior Director, Global Marketing Procurement (North America), you'll lead strategic sourcing and negotiations across media agencies and platforms, ensuring partnerships deliver measurable business value, transparency, and performance. You'll work closely with marketing, finance, legal, operations, and external partners to drive smarter investments and stronger outcomes.

This individual contributor role is based in Atlanta, Georgia.

Key Responsibilities

Strategic Media Procurement Leadership
  • Lead sourcing strategies and negotiations for $1B+ in North American media spend.
  • Structure and negotiate complex agency and platform agreements, including fees, incentives, performance guarantees, and commercial terms.
  • Leverage analytics, benchmarking, and market intelligence to optimize value, ROI, and efficiency.
  • Drive innovative sourcing approaches and scalable commercial best practices.

Agency & Partner Management
  • Manage senior relationships with media agencies, digital platforms, and media suppliers.
  • Evaluate agency planning and buying effectiveness through cost, reach, ROI, transparency, and delivery metrics.
  • Ensure supplier performance aligns with business and financial objectives.

Cross-Functional Partnership
  • Partner across marketing, legal, finance, operations, and global procurement teams to align media investments with enterprise goals.
  • Support transformation initiatives and evolving commercial models across the media ecosystem.
  • Serve as a strong commercial counterbalance and trusted advisor to marketing stakeholders.

Market Intelligence & Business Impact
  • Monitor media, technology, and marketplace trends to identify opportunities, mitigate risk, and improve business outcomes.
  • Build scalable frameworks for cost modeling, measurement, governance, and performance management.

What This Role Is
  • A hands-on, deal-owning media procurement leadership role with direct accountability for $1B+ in media spend.
  • Deeply commercial, focused on negotiations, value realization, transparency, and financial performance.
  • An individual contributor role requiring strong personal leadership, influencing skills, and execution.

What This Role Is Not
  • A media strategy, planning, or brand marketing role.
  • A purely consultative procurement or governance role.
  • A fit for candidates without direct commercial experience negotiating media agency or platform agreements.

Qualifications
  • 10+ years of experience with deep expertise in the North American media marketplace.
  • Direct, hands-on experience negotiating and managing media agency and platform contracts is required.
  • Strong understanding of media agencies, digital media, eCommerce, planning and optimization, data, tools, and measurement.
  • Proven success managing large-scale commercial portfolios and complex negotiations.
  • Exceptional communication, stakeholder management, and influencing skills.
  • Strong commercial acumen, strategic thinking, and problem-solving capability.

Additional Details
  • Location: Atlanta, Georgia
  • Travel: Up to 20-30% globally

If you thrive in media negotiations, know how to drive value at scale, and want to help shape the future of global media procurement, we'd love to hear from you.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: coke
  • Position Id: R-138986
  • Posted 7 hours ago

Company Info

About The Coca-Cola Company

On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta, where the first glass of Coca‑Cola was poured. In its first year, about nine Coca-Cola drinks were served per day.

Today, The Coca-Cola Company, with numerous brands sold across more than 200 countries and territories, serves 2.2 billion drinks per day. We own 32 billion-dollar brands across several beverage categories worldwide. Our global portfolio of beverage brands includes the following:

• Sparkling Soft Drinks: Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, Fanta, Fresca, Schweppes (owned by The Coca-Cola Company in certain countries other than the United States), Sprite and Thums Up
• Water, Sports, Coffee and Tea: Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade and Topo Chico
• Juice, Value-Added Dairy and Plant-Based Beverages: Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara and Simply

Our strong and stable bottling and distribution system helps us capture growth by manufacturing, distributing and selling existing, enhanced and new innovative products to consumers throughout the world.

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