Adobe Analytics Lead

Note to Identify Candidate:
Bot/scraper traffic identification and filtering

• • • AI-driven automated traffic impacting data quality
    • Need experience identifying false vs real traffic patterns
    • Requires understanding of scraping methodologies

Browser privacy protection debugging

• • • Safari autofill payment gateway conflicts with Fiserv SDK
    • 70% of traffic uses mobile Safari
    • Cookie blocking and tracking tag issues from browser updates

Advanced Adobe Analytics skills essential

• • Solution design understanding
  • Data layer maintenance and clickstream analysis
  • A/B testing and conversion rate optimization focus
  • Integration with Microsoft Clarity and marketing tools

The Technical Manager, Digital Experience & Analytics is a senior individual contributor (IC) responsible for driving high-impact insights and scalable analytics capabilities across the ecommerce business. This is an Adobe Analytics-first role that bridges the gap between deep-dive behavioral analysis, technical data problem-solving, and analytics product development.

Functioning as a strategic partner to the organization, this person will own complex analyses that identify growth opportunities and improve the customer journey. This role is intentionally more technical than a traditional analyst role, requiring the ability to operate independently across the data supply chain, from debugging front-end implementation to querying raw data feeds, to ensure data-driven decision-making at scale.

Responsibilities:

1. Advanced Analysis & Insight Generation

• Behavioral Deep-Dives: Conduct sophisticated analyses of customer behavior and multi-channel conversion funnels to identify where customers experience friction or drop off.
• Opportunity Identification: Quantify opportunities to improve conversion, engagement, and overall customer lifetime value (LTV) through clickstream and supporting data sources.
• Impact Evaluation: Measure the performance of website changes, UX initiatives, and new feature releases, translating findings into actionable recommendations for executive stakeholders.
• Strategic CRO Support: Act as the primary analytical partner for the Conversion Rate Optimization (CRO) program, providing the data-driven "why" behind test hypotheses and results.

2. Technical Analytics & Data Problem Solving

• Independent Debugging: Proactively identify and resolve data discrepancies across platforms, including tagging issues, bot traffic, and browser/device-specific impacts.
• Validation & QA: Utilize browser developer tools and tag management systems to validate data layers and debug data collection without heavy reliance on engineering.
• Advanced Data Retrieval: Leverage Adobe Data Feeds and SQL to perform complex analysis beyond the limitations of standard reporting interfaces.
• Measurement Gaps: Identify white spaces in current tracking and recommend scalable implementation solutions to capture emerging customer behaviors.

3. Analytics Productization & Reporting

• Scalable Dashboards: Design and maintain automated, cross-source reporting frameworks in Adobe Analysis Workspace and BI tools (e.g., Tableau, Power BI).
• Data Democratization: Standardize KPIs and methodologies to improve the accessibility and usability of analytics for non-technical business owners.
• Methodology Governance: Establish consistent definitions and reporting logic across the ecommerce and marketing teams to ensure a "single source of truth."

4. Cross-functional Partnership & Operations

• Strategic Advisory: Collaborate with Product, UX, and Engineering teams to evaluate the performance of initiatives and define measurement strategies for new features.
• Intake Management: Manage the prioritization of analytics requests, ensuring the team stays focused on the highest-impact business questions.
• Process Improvement: Maintain documentation of workflows and SDRs (Solution Design Reference) to improve overall analytics governance and tool usability.

Experience and Skills You’ll Bring:

• Experience: 5–8+ years in digital analytics, specifically within an ecommerce or product analytics environment.
• Adobe Expertise: Advanced, hands-on mastery of Adobe Analytics (both Workspace analysis and implementation logic).
• Technical Proficiency: Strong SQL skills and experience working with semi-structured data and Adobe Data Feeds.
• Front-End Knowledge: Expertise in debugging analytics via browser network calls and data layers; familiarity with Tag Management Systems (e.g., Ensighten, Tealium, GTM).
• Strategic Communication: Proven ability to translate complex, technical data into a clear narrative for non-technical stakeholders.