Digital Marketing Specialist II

Job Title: Digital Marketing Specialist II
Job Type: Contract (Remote)
Location: United States (Remote)
Shift: Monday–Friday, 9:00 AM – 5:00 PM

Job Summary

The Digital Marketing Specialist II will serve as a key contributor on the Global Digital Marketing team, focusing on lead generation and content distribution through third-party media and syndication programs. This role involves driving database growth, optimizing campaign performance, and aligning marketing initiatives with business and pipeline objectives.

Key Responsibilities

• Establish third-party media and content syndication as a scalable growth channel
• Design and execute ABM-focused syndication programs to drive qualified pipeline
• Build and manage a channel roadmap to optimize investment and forecast accuracy
• Improve lead quality through optimization of partner mix, targeting, and content alignment
• Manage agency relationships and media buys for third-party and syndication programs
• Ensure accurate and timely lead delivery with proper tracking, tagging, and routing
• Develop and manage a high-performing ecosystem of vendors and partners
• Collaborate with Media Planners, Regional Marketers, Web, Marketing Ops, and Analytics teams
• Define and share best practices for global campaign execution and lead quality standards

Required Qualifications

• 5+ years of experience in B2B demand generation, content syndication, or third-party media programs
• Hands-on experience with lead orchestration platforms (e.g., Integrate, Demandbase)
• Proven ability to design and optimize ABM-focused marketing programs
• Strong analytical skills with experience in pipeline analysis and forecasting
• Experience managing vendors and agency relationships
• Experience implementing tracking, tagging, and lead routing frameworks
• Ability to manage multiple campaigns in a fast-paced, global environment
• Strong attention to detail and data accuracy

Preferred Qualifications

• Experience with programmatic media and advanced digital marketing strategies
• Familiarity with global marketing operations and multi-region campaign execution
• Background in optimizing marketing ROI and pipeline performance

Work Environment & Additional Details

• Fully remote contract role
• Fast-paced, global marketing environment
• Requires cross-functional collaboration across multiple teams
• Focus on performance-driven marketing and data accuracy