The Coca-Cola Company
The Coca-Cola Company

Senior Director, Brand Management - BODYARMOR

Atlanta, GA, US • Posted 2 hours ago • Updated 1 hour ago
Full Time
On-site
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Job Details

Skills

  • eXist
  • Business Plans
  • Product Packaging
  • Resource Allocation
  • Research and Development
  • Supply Chain Management
  • Retail
  • Predictive Analytics
  • Reporting
  • Performance Metrics
  • Management
  • Coaching
  • Agile
  • MBA
  • Brand Management
  • Marketing
  • Sales
  • Brand
  • Innovation
  • Fluency
  • Analytics
  • Artificial Intelligence
  • Collaboration
  • Partnership
  • Leadership
  • Workflow
  • Communication
  • Messaging

Summary

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it's an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands - ensuring that each brand connects deeply with local consumers in ways that scale globally.

The Advanced Hydration division is a dynamic, fast-paced business unit at The Coca-Cola Company where teams come together to lead what's next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever-changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning.

Role Overview
The Senior Director II, Brand Management is a critical leadership role leading the strategic growth agenda for a global brand in NAOU owning the brand bundle (product, package, value proposition) and driving consumer relevance, equity, and growth. This role influences over 1-billion-unit cases, delivering against the overall brand vision and business objectives in North America Operating Unit (NAOU) through integration of innovation, alignment with FSOP strategy and key deliverables and tech-enabled marketing execution.

RESPONSIBILITIES:
  • Leads Development of annual business plans and multi-year brand growth strategies inclusive of shaping the 5-year rolling innovation pipeline.
  • Owns the brand bundle flywheel across product, package, and value proposition driving commercialization of brand positioning, innovation,consumercommunications/messagingand shopper marketingto deliver brand objectives.
  • Lead brand positioning, equity-building initiatives, and resource allocation decisions.
  • Partners withinternal (e.g.Innovation Team, R&D, Supply Chain, Commercial, Retail) and external (e.g.customers, bottlers, suppliers)stakeholdersto develop new and/or improved products,packagingand programsto meet consumer needs,deliver againstbrand objectives.
  • Integrate FSOP strategy into brand planning, ensuring relevance across foodservice channels and occasions.
  • Leverage AI-powered foresights and predictive analytics to inform decisions and accelerate speed to market.
  • Track and report performance metrics, ensuring delivery against volume, revenue, and share objectives.
  • Provides direct reports with leadership, direction, prioritization and coaching to achieve work objectives, improve performance and skills and achieve career goals. Champion AI literacy, MarTech adoption, and agile ways of working.

REQUIREMENTS:
  • Bachelor's degree required; MBA preferred.
  • 10+ years of progressive marketing leadership in CPG or beverage industry required
  • Experience in Sports Marketing preferred
  • Proven success in brand management, innovation, and portfolio strategy.
  • Strong understanding of FSOP, RGM, and commercial integration.
  • Experience with MarTech Tools, AI tools, and data-driven marketing & selling.
KEY COMPETENCIES:
  • Strategic Agility - Anticipates market shifts and translates foresights into action. Ability to develop and communicate brand vision inclusive of what it takes to achieve.
  • Innovation Leadership - Ability to builds and scale breakthrough ideas.
  • Data Fluency - Uses analytics and AI to optimize performance.
  • Collaboration & Influence - Partners across functions, bottlers, and customers with a demonstrated ability to build partnerships and build trust and credibility and influence across all levels of the organization.
  • Change Leadership - Drives transformation and tech-enabled workflows.
  • Consumer-Centric Mindset - Deep understanding of behavior and cultural relevance.
  • Communication Excellence - Excellent oral and written communication skills with the ability to tailors messaging to diverse audiences and drive alignment.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: coke
  • Position Id: R-142823
  • Posted 2 hours ago

Company Info

About The Coca-Cola Company

On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta, where the first glass of Coca‑Cola was poured. In its first year, about nine Coca-Cola drinks were served per day.

Today, The Coca-Cola Company, with numerous brands sold across more than 200 countries and territories, serves 2.2 billion drinks per day. We own 32 billion-dollar brands across several beverage categories worldwide. Our global portfolio of beverage brands includes the following:

• Sparkling Soft Drinks: Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, Fanta, Fresca, Schweppes (owned by The Coca-Cola Company in certain countries other than the United States), Sprite and Thums Up
• Water, Sports, Coffee and Tea: Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade and Topo Chico
• Juice, Value-Added Dairy and Plant-Based Beverages: Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara and Simply

Our strong and stable bottling and distribution system helps us capture growth by manufacturing, distributing and selling existing, enhanced and new innovative products to consumers throughout the world.

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