Marketing Analyst

RESPONSIBILITIES:
Kforce has a client that is seeking a Marketing Analyst in Orlando, FL.

Summary:
The Marketing Analyst transforms data into clear, compelling insights that improve campaign performance and guide strategic decisions. This role combines strong analytical expertise with hands-on marketing channel experience to optimize acquisition, engagement, and growth.

Key Responsibilities:
* Analyze performance across paid media channels including SEM, social, and email
* Marketing Analyst will build and maintain reports and dashboards using GA4, Looker, and other BI tools
* Ensure accurate tagging, tracking, and measurement frameworks
* Translate complex datasets into actionable insights and recommendations
* As a Marketing Analyst, you will partner cross-functionally with marketing, sales, and product teams
* Present results and strategy updates to leadership

REQUIREMENTS:
Core Skills & Expertise:
* Marketing analytics and data interpretation
* Paid media campaign analysis (Google, Microsoft, social platforms)
* Reporting & visualization (GA4, Looker)
* Measurement strategy, tagging, and attribution
* Identifying trends, opportunities, and optimization strategies
* Tech skills: GA and Adobe; Airtable

Professional Strengths:
* High attention to detail and strong organizational skills
* Clear, confident communicator
* Collaborative partner across teams
* Polished presenter comfortable with leadership audiences
* Proactive, insight-driven mindset with the ability to tell a story with data

Background Experience Valued:
* Agency environments with exposure to diverse campaign types
* Hotel and travel industry experience
* Supporting or analyzing new product launches

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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