Salesforce Lead developer

Employment Eligibility Statement

Due to specific project and client requirements, this position is open to U.S. Citizens and U.S. Lawful Permanent Residents (s). Sponsorship is not available at this time.

Danta Technologies evaluates all candidates in compliance with the Immigration and Nationality Act (INA) and EEOC guidelines. All hiring decisions are made without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic.

Note:
This role is based in Providence, RI, with a strong preference for candidates who can work onsite

Key Responsibilities:
Salesforce Marketing Cloud:

• Design, develop, and implement solutions in Salesforce Marketing Cloud
• Build and manage multi‐channel campaigns using:
  • Email Studio
  • Journey Builder
  • Automation Studio
  • MobileConnect
• Implement and manage real‐time personalization campaigns using Salesforce Marketing Cloud Personalization (Interaction Studio)
• Configure user tracking, events, and data models including:
  • User profiles
  • Product/content catalogs
  • Behavioral and interaction data
• Develop and deploy web personalization experiences such as pop‐ups, banners, and recommendations
• Configure and manage Web SDK and sitemap configuration
• Create dynamic and personalized email content using:
  • AMPscript
  • SSJS (Server‐Side JavaScript)
• Design and optimize data models using Data Extensions
• Build audience segments and targeting rules
• Manage triggered and transactional messaging
• Perform A/B testing and campaign optimization using performance insights
• Monitor campaign performance, troubleshoot issues, and ensure deliverability best practices
• Integrate Salesforce Marketing Cloud with external systems using REST/SOAP APIs
• Ensure accurate data capture, identity resolution, and customer profile consistency

• Good understanding of the Salesforce ecosystem and how it integrates with Marketing Cloud
• Working knowledge of Sales Cloud, including core objects such as Leads, Contacts, Accounts, Opportunities, and Campaigns
• Experience with Marketing Cloud Connect and CRM–SFMC data synchronization
• Ability to align marketing journeys with lead management, nurturing, and handoff to sales team
• Basic understanding of Salesforce data models, roles, profiles, and permissions
• Nice to have knowledge on – LWC, Apex Trigger, Batch classes, SOQL

• Engage with customers and business stakeholders to understand requirements
• Translate business and marketing objectives into scalable Salesforce solutions
• Work closely with marketing, sales, and technical teams to ensure successful delivery
• Provide implementation guidance and recommend best practices

• Hands‐on experience with Salesforce Marketing Cloud
• Strong experience with Marketing Cloud Personalization (Interaction Studio), Mobile Connect, Email Studio
• Proficiency in AMPscript, SSJS, JavaScript, HTML, and CSS
• Experience with data modeling, segmentation, and automation
• Knowledge of APIs and system integrations
• Understanding of event‐based tracking and personalization concept

Notes:- All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Benefits: Danta offers a compensation package to all W2 employees that are competitive in the industry. It consists of competitive pay, the option to elect healthcare insurance (Dental, Medical, Vision), Major holidays and Paid sick leave as per state law.

The rate/ Salary range is dependent on numerous factors including Qualification, Experience and Location.