Salesforce Marketing Specialist //Part Time

Description: Salesforce Marketing Specialist I

Location: 100% Remote (Colorado or Minnesota candidates would be preferred)

Duration: 10+ Months (Extendable)

10 hours/week (flexible based on availability and scope)

Key Responsibilities

Salesforce Marketing Cloud (Primary Focus)

•             Audit current Marketing Cloud setup and suggest/align the platform to best practices

•             Build and optimize single email sends and triggered journeys in Journey Builder, including entry criteria, path logic, and testing

•             Set up and QA Email Studio sends, dynamic content, and AMPscript where needed

•             Maintain and organize data extensions, synchronized data, and audience segmentation

•             Support ongoing list hygiene, opt-out management, and CRM data syncs (Sales Cloud → Marketing Cloud)

•             Collaborate with internal marketing and sales stakeholders to prioritize and execute on roadmap items

•             Recommend journey improvements, segmentation strategies, and performance tracking methods

Reporting & Analytics (Secondary Focus)

•             Build and maintain regular performance reports across email and campaign channels

•             Translate campaign data into clear, actionable insights for marketing and sales stakeholders

•             Track KPIs and flag trends or issues proactively

Required Experience

•             3+ years working with Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Contact Builder

•             Comfortable working with data extensions and complex segmentation logic (SQL experience is a bonus)

•             Familiarity with Salesforce Sales Cloud and contact/lead/campaign/campaign member objects

•             An understanding of cross-cloud integration (Marketing Cloud  Sales Cloud)

•             Strong understanding of email marketing best practices (deliverability, segmentation, personalization, testing, and compliance)

•             Excellent attention to detail and organization skills

•             Strong analytical mindset with the ability to translate data into actionable insights

•             Self-starter who can work independently and isn''t afraid to ask thoughtful questions

•             Willingness and aptitude to learn new platforms

Preferred / Nice-to-Have

•             Experience with SQL and/or HTML

•             Familiarity with Google Analytics (GA4) and performance reporting

•             Familiarity with SalesWings, PowerBI, or Marketing Cloud Connector

This role is a good fit if you:

•             Are comfortable owning the Marketing Cloud environment day-to-day

•             Enjoy collaborating with a small team, but don’t need frequent oversight to stay productive