Senior Data Analyst

POSITION SUMMARY

KEY RESPONSIBILITIES 

We’re looking for someone who is analytical, detail-oriented, and excited about building strong data foundations. You enjoy learning new tools, understanding how digital properties behave, and transforming raw data into insights that teams can act on.

Responsibilities

·       Participating in discovery and requirements sessions to understand business goals and translate them into tracking plans

·       Collaborating with developers and the Analytics Lead to design and document data layer specifications for GA4 tracking

·       Implementing and validating events using Google Tag Manager, including tag configuration, triggers, variables, and testing

·       Configuring and maintaining Google Analytics 4 properties, including events, parameters, custom dimensions, and conversions

·       Troubleshooting and validating tracking with debugging tools such as GA4 DebugView, Tag Assistant, or similar tools

·       Supporting GA4 data exports and modeling within BigQuery to structure data for reporting and analysis

·       Building reports and dashboards using Looker Studio or other visualization tools to communicate insights

·       Performing quality assurance, audits, and ongoing maintenance to ensure accurate and consistent measurement

·       Collaborating with media, strategy, and development teams to ensure analytics aligns with overall business objectives

·       Supporting documentation, tagging governance, and measurement frameworks

·       Staying current with analytics best practices, privacy standards, and updates across the Google ecosystem

Qualification

·       3-6 years of digital analytics experience, ideally in an agency or multi-client environment

·       Experience with Google Analytics 4 setup, configuration, event tracking, and reporting

·       Strong experience with Google Tag Manager for implementing and validating tracking

·       Familiarity with BigQuery, including understanding of GA4 export schema

·       Ability to translate business requirements into measurement requirements and technical specifications

·       Strong analytical skills with high attention to detail and accuracy

Clear communication abilities and comfort working with cross-functional teams