Marketing Specialist

Description

We are looking for a Marketing Specialist to help shape and expand the market presence of a growing commercial litigation firm in Coral Gables, Florida. This role combines strategic marketing, business development support, digital visibility, and hands-on coordination across a wide range of initiatives. The ideal candidate will be comfortable working directly with attorneys and external partners while building scalable programs that strengthen brand awareness and support continued growth.

Responsibilities:
Develop and carry out integrated marketing initiatives that support the firm's growth goals and elevate its presence in the services market.
Strengthen the firm's brand identity by refining messaging, coordinating content creation, and managing distribution across websites, social platforms, directories, and targeted advertising channels.
Partner with attorneys to create practical networking and business development plans that generate relationship-building opportunities, client meetings, and new matters.
Design repeatable processes and supporting tools that expand business development participation across attorneys at different career stages while reducing reliance on manual activity tracking.
Lead efforts to improve the firm's visibility in AI-driven and digital search environments by working with web partners on content enhancements and maintaining an ongoing optimization plan.
Identify relevant conferences, industry events, continuing education opportunities, and directory placements, then secure attorney engagement aligned with the firm's marketing priorities.
Coordinate responses to client RFPs by organizing submissions, drafting initial content for attorney review, finalizing materials, and monitoring progress through completion.
Manage selected marketing operations and administrative projects such as CLE reporting support, client gifting coordination, branded materials, event logistics, and communication standardization across staff.
Collaborate with outside vendors and internal stakeholders to keep marketing projects moving efficiently and ensure consistent execution across multiple channels.

Requirements

3+ years of experience in marketing, digital marketing, or business development, ideally within a services environment.
Demonstrated ability to manage campaigns, content, and marketing activities across digital and traditional channels.
Experience supporting brand messaging, communications planning, and audience-focused content development.
Strong organizational skills with the ability to oversee multiple projects, deadlines, and stakeholders at the same time.
Confidence working with senior staff and translating business goals into practical marketing and networking initiatives.
Familiarity with email campaigns, digital marketing tools, and performance-oriented marketing execution.
Proficiency with Adobe Creative Cloud and other common marketing software platforms.
Excellent written and verbal communication skills, including the ability to draft effective client-facing and proposal materials.

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