Principle Product Manager (CDP)

RESPONSIBILITIES:
Kforce has a client in Atlanta, GA that is seeking a Principle Product Manager (CDP).

Key Responsibilities:
CDP Strategy & Execution:
* Lead the implementation and ongoing evolution of THD's Customer Data Platform leveraging GrowthLoop within a Google Cloud Platform (Google Cloud Platform) and enterprise data warehouse environment
* Serve as the end to end owner of CDP strategy, roadmap, and delivery-ensuring alignment between business goals, data architecture, and activation use cases
* Drive recovery and forward momentum following prior CDP delays, ensuring delivery against revised forecasts and commitments

Customer Data & Personalization:
* Oversee ingestion, unification, and activation of large scale, distributed customer data spanning multiple systems and channels
* Partner with data engineering and warehouse teams to ensure alignment to the true source of customer data and best practices for data quality and governance
* Enable advanced personalization, segmentation, and audience development to directly support business growth and customer engagement

Stakeholder & Enterprise Leadership:
* Act as a trusted partner to senior stakeholders across: Marketing; Online/Digital; B2B ( VIP customers); Contract Centers
* Effectively communicate with and influence leaders up to Director and VP level, balancing competing needs and priorities across functions
* Navigate a highly matrixed enterprise environment while maintaining clear accountability and forward progress

Delivery & Operational Excellence:
* Translate strategic objectives into executable plans, ensuring initiatives move from concept to completion
* Proactively identify risks, dependencies, and tradeoffs related to data, technology, and organizational readiness
* Maintain a bias toward action while ensuring decisions are grounded in data and business impact

REQUIREMENTS:
* Proven experience working with large scale customer data sets in an enterprise environment
* Hands on experience with GrowthLoop CDP, or comparable platforms such as Salesforce CDP, High Touch, Parody, or similar customer data and activation solutions
* Deep understanding of Google Cloud Platform and close collaboration with data warehouse and data engineering teams
* Strong experience pulling, integrating, and activating customer data across disparate systems
* Demonstrated success managing multiple, often competing stakeholders in a large organization
* Experience working directly with senior leaders (Directors, VPs) to define priorities and drive alignment
* Ability to clearly articulate what will deliver the greatest business value, not just technical outcomes
* Prior experience in large, highly matrixed enterprises with massive customer bases (e.g., Walmart, Target, or similar retailers or consumer brands)
* Strong understanding of how CDPs support marketing, digital commerce, personalization, and customer experience at scale

Preferred:
* Highly action-oriented with a history of driving complex initiatives to completion
* Strategic thinker who can quickly shift between big picture vision and execution details
* Comfortable operating in environments with ambiguity, tight timelines, and evolving priorities
* Strong communicator capable of bridging business, marketing, and technical teams

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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