Senior Director / Associate Vice President GEO

Key Requirements:

• 16 17 years of progressive experience in digital strategy, SEO, content strategy, digital marketing, or management consulting with at least 5+ years in a senior leadership or practice-building capacity.
• Minimum at least 1 year life sciences GEO experience, LLM content strategy, AI-driven search optimization, or a directly adjacent discipline.
• Proven track record of building and scaling digital strategy or search practices within a consulting, agency, or services organization.
• Demonstrated success in large pitch leadership and new business development including experience winning multi-million-dollar engagements with global pharma or healthcare enterprises.
• Strong executive presence with a track record of building trusted advisory relationships at the C-suite and VP level within global pharma, biotech, or medtech organizations.
• Experience leading leading and growing a global, geographically distributed team with a track record of building high-performance GEO or digital strategy teams across multiple regions and time zones
• Comfortable operating in matrixed, fast-growth environments balancing practice-building with active client delivery and business development responsibilities

Life Sciences Domain

• Deep, first-hand expertise in the life sciences digital ecosystem pharma, biotech, or medtech commercial excellence, brand strategy, or omnichannel.
• Strong understanding of HCP engagement models, DTC marketing strategy, omnichannel commercial frameworks, and MLR/MedLegal governance across major markets.
• Working knowledge of regulatory frameworks (FDA, EMA, CDSCO) and their implications for digital content, AI-generated visibility, and search discoverability.
• Familiarity with therapy area commercial dynamics (Example: oncology, rare disease, CNS, metabolic, immunology) and how brand positioning maps to search and AI discoverability.

Technical & Functional Skills

• GEO & AI Search: Entity optimization, Schema.org structured data, knowledge graph integration, LLM content attribution, prompt-influenced content architecture, AI share of voice measurement.
• Tools: SEMrush, Profound, Ahrefs, BrightEdge, Conductor, Screaming Frog, Google Analytics 4, Search Console, Looker Studio.
• AI Platforms: Advanced working knowledge of ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and Claude for content testing, GEO monitoring, and LLM evaluation.
• Executive Communication: Board-level storytelling, large audience keynotes, executive workshop facilitation, and enterprise stakeholder management.

Commercial Acumen, pricing strategy, and practice-level business case development