Sr Web Content Management Analyst

Title: Sr Web Content Management Analyst

Location: Durham, NC (Remote)

Type: Contract

Job Duties

• Lead the development of website copy for your segments that reflects client tone of voice and position in the market while following web content guidelines and ADA compliance standards
• Collect input from multiple sources and usher content through the review process with business stakeholders to ensure timely web delivery
• Apply design thinking and UX principles to page authoring and initiate intake discussions for net-new components and component enhancements with the Experience Design team
• Uphold an enterprise content governance model and editorial publishing process by consistently providing clear and actionable edits to your peers to ensure content is up-to-date, relevant, valuable to our business segments, and produced in a timely manner
• Lead the analysis of content performance for your segments by continuously monitoring KPIs through Customer Journey Analytics, customizing dashboards, and identifying gaps
• Drive organic traffic and engagement optimization for your segments by implementing SEO best practices into content creation and working with SEO resources to iterate on SEO strategy
• Assemble quarterly content audits for your segments to ensure consistent content quality, timeliness, and maintenance
• Hiring Requirements

Bachelor's degree or advanced degree (where required)

• 5+ years of experience in related field.
• In lieu of degree, 7+ years of experience in related field.
• 3 years' experience writing content for regulated industries with both B2B and B2C audiences
• 2 years web content management system platform experience
• Experience or certifications in W3C and ADA compliance guidelines, SEO best practices, design thinking, and basic UX principles