Description
We are looking for a driven Advertisement & Growth Manager to lead paid acquisition strategies across Meta and Google Ads platforms. This position focuses on optimizing campaign performance, improving lead conversion rates, and driving measurable revenue growth. The ideal candidate is an experienced, detail-oriented individual with a strong analytical mindset and a proven ability to make strategic decisions based on data.
Responsibilities:
Manage and scale Meta and Google Ads campaigns to meet and exceed performance goals.
Analyze campaign performance metrics to identify opportunities for optimization and improvement.
Develop creative strategies to enhance ad effectiveness and drive revenue growth.
Optimize digital product funnels, including webinar funnels, to increase lead-to-sale conversions.
Collaborate with cross-functional teams to align paid acquisition efforts with broader business objectives.
Monitor and report on campaign performance, providing actionable insights to stakeholders.
Identify trends and implement strategies to stay ahead in the ever-evolving digital advertising landscape.
Test and refine ad creatives and targeting strategies to maximize ROI.
Ensure all campaigns adhere to best practices and industry standards.
Proactively identify and address challenges to maintain consistent growth.
Requirements
Minimum of 3 years of experience managing and scaling Meta and Google Ads campaigns.
Strong analytical skills with a focus on performance metrics and conversion rates.
Proven ability to optimize digital product funnels, including webinar funnels.
Strategic mindset with a proactive approach to problem-solving and revenue generation.
Familiarity with TikTok Ads and evergreen sales systems is highly preferred.
Experience running ads for digital courses or online education businesses is a plus.
Ability to interpret data and use insights to inform creative decisions.
Must live within 90 miles of Holly Springs, Georgia for occasional in-person meetings.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: rhalfint
- Position Id: 00900-0013400087
- Posted 3 days ago
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