Position: Applications Programmer
Job No. RFR041326
Location: 750 East Pratt Street, 6th Floor, Baltimore, MD 21202 Hybrid
Duration: Long Term
Job Description:
Scope of Work
The Maryland Health Benefit Exchange (MHBE), an independent unit of state government, provides accessible, affordable health coverage to Marylanders. MHBE administers Maryland Health Connection (MHC), the state’s health insurance marketplace. Through MHC, Maryland residents explore health insurance plans, compare rates, and determine their eligibility for advanced premium tax credits (APTC), cost-sharing reductions (CSR), and public assistance programs such as Medicaid and the Maryland Children’s Health Insurance Program (MCHP).
MHBE seeks two (2) Applications Programmers (Salesforce Marketing Cloud) to provide technical services in developing, customizing, configuring, and supporting Salesforce Marketing Cloud.
Duties / Responsibilities:
MHBE reserves the right to modify these instructions to require Master Contractors to complete a Business Associate Agreement where applicable. MHBE also reserves the right to require additional security requirements where it is contemplated that the awarded resource will have access to Federal Tax Information (FTI).
Configure and support Salesforce Marketing Cloud, including Email Studio, Journey
Builder, Automation Studio, Content Builder, and Mobile Connect (SMS)
Assist with SMS enablement, including short code acquisition support, keyword configuration, opt-in/opt-out management, and compliance alignment
Develop automated journeys, triggered sends, and scheduled communications across email and SMS
Build and maintain data extensions, SQL queries, and audience segmentation
Implement dynamic and personalized content using AMP script
Support integrations between Marketing Cloud and State of Maryland systems
Troubleshoot campaign, SMS, data, and automation issues
Follow State of Maryland governance, security, privacy, and approval processes
Produce basic technical documentation and support knowledge transfer
Adhere to all security, change control, and MHBE Project Management Office (PMO) policies, processes, and methodologies.
Note: The candidate must be flexible to work overtime as needed, including weekends, holidays, and off-hours.
Minimum Qualifications:
A minimum of three (3) years of experience in Salesforce Marketing Cloud development.
Hands-on experience with AMP script and SQL in Marketing Cloud.
Experience implementing or supporting SMS messaging, including consent management.
Familiarity with regulated or public-sector environments (PIl, compliance, security).
Ability to work effectively in a staff augmentation role under state direction.
Experience with Mobile Connect, SMS compliance, and short code provisioning processes.
Experience supporting government agencies or health organizations.
Knowledge of accessibility standards (c.g., WAG / Section 50g).
Experience integrating Marketing Cloud with Salesforce
Preferred Qualifications:
A minimum of five (5) years of Salesforce experience in Marketing Cloud development.
Salesforce Marketing Cloud Developer or Consultant certification.
Experience with MobileConnect, SMS compliance, and short code provisioning processes.
Experience supporting government agencies or health organizations.
Knowledge of accessibility standards, e.g., WCAG / Section 508.
Experience in integrating Marketing Cloud with Salesforce CRM.
Salesforce Marketing Cloud Developer or Consultant certification.
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