Salesforce Data Cloud (CDP) & Personalization Specialist Technical Architect

Position: Salesforce Data Cloud (CDP) & Personalization Specialist Technical Architect

Location: REMOTE

Duration: 12 months

Experienced Customer Data Platform and Personalization Functional Consultant (preferably with Salesforce Data Cloud experience) Ability to support design, implementation, and business adoption of customer data unification, segmentation, and personalized digital experiences across marketing, web, and CRM channels Skilled in requirements gathering, solution mapping, business process design, and coordination with technical teams Ability to work with business stakeholders to understand data, personalization, and marketing activation requirements and translate them into functional specifications Experience defining and documenting business rules for identity resolution, consent management, data unification, customer lifecycle, and segmentation logic Ability to guide and validate data ingestion from systems such as BigQuery, Salesforce CRM, Salesforce Marketing Cloud, and website platforms including AEM, Hybris, and React SPA Experience leading functional design for customer journeys and personalization treatments Ability to conduct UAT, create training materials, support change management, and ensure business adoption of CDP and personalization capabilities Strong functional understanding of CDP capabilities including customer profile unification, identity strategy, calculated insights, and data model design Expertise in Salesforce Personalization (Interaction Studio) including journey logic, triggers, decision rules, segmentation, and content personalization use cases Working knowledge of Salesforce Marketing Cloud for audience activation and journey orchestration Salesforce Data Cloud Consultant certification (preferred) Salesforce Personalization Accredited Professional certification (preferred) Salesforce Marketing Cloud Consultant certification (preferred)