Description A well-known consumer electronics company based in Irvine, CA is seeking a Head of Content and Creative to oversee and elevate our overall creative and content strategy, shape the brand's storytelling, and drive creative excellence across all categories. This role oversees the full creative ecosystem, including brand identity, key visuals, campaign direction, digital content systems, and cross-functional creative strategies that support go-to-market plans. You will guide a high-performing team of designers, writers, editors, creators, and production partners to deliver world-class content across retail, digital, social, and brand touchpoints.
Duties may include but are not limited to:
- Creative Strategy and Brand Storytelling.
- Define and maintain a clear creative vision across all product categories.
- Develop narrative frameworks that unify branding, digital, retail, PR, and social storytelling.
- Create emotionally resonant stories based on product truth, consumer insights, and category positioning.
- Lead the development of key visuals, campaign direction, and creative assets for major launches.
- Content Systems and Scalable Execution Build cross-category content system to support consistent, modular, and scalable storytelling.
- Establish creative playbooks for PDP, A+, video, social, retail demos, events, and campaign toolkits.
- Oversee development of complete content kits for product launches with clear guidelines and deliverables.
- Ensure content is optimized for digital performance, conversion, and retail readiness.
- Team Leadership and Creative Excellence Lead and mentor a multi-disciplinary team of designers, writers, editors, photographers, and creators.
- Drive high creative standards and push innovative thinking across all content formats.
- Strengthen visual and verbal identity systems to support brand growth.
- Manage external creative partners, agencies, production houses, and creators.
- Cross-Functional Collaboration Partner with Product Marketing to translate strategy into clear creative narratives. Collaborate with Integrated Marketing Communications to align creative with go-to-market phases.
- Work with Digital, Retail.com, and Retail Activation teams to deliver impactful, conversion-driven content.
- Align with Brand Marketing to ensure cultural relevance and amplification.
- Collaborate with Product Intelligence to build AI-ready content workflows and templates.
Requirements Qualification/Requirements:
Bachelor's degree in design, marketing, communications, film, visual arts, or a related field.
5 years of creative leadership experience in consumer electronics, global tech, entertainment, gaming, or agency environments.
Strong portfolio demonstrating brand-level creative, key visuals, campaigns, video, retail experiences, and multi-channel content programs.
Experience building or leading creative/content studios, scalable content systems, or narrative frameworks.
Proven ability to lead creative across digital, retail, social, brand, and in-store channels.
Experience producing content for retail.com, including PDP and A+ assets.
Strong understanding of creative performance, consumer insights, and conversion metrics.
Skilled in creative direction, storytelling, design fundamentals, copywriting, and narrative architecture.
Strong leadership skills with experience motivating and developing creative teams.
Ability to collaborate closely with executive leadership and influence cross-functional decisions.
Strong operational discipline, including systems, workflows, templates, and process management.
Preferred Experience
Experience with AI-assisted content creation and emerging creative tools.
Experience in consumer electronics, smart home, gaming, or fast-moving tech categories.
Experience working with a global organization and navigating HQ-to-market alignment.
Experience supporting retail partners such as Best Buy, Walmart, Amazon, Costco, etc.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use and Privacy Notice.
Never miss an opportunity! Create an alert based on the job you applied for.