Business Analyst / Product Analyst - Digital Product - Hybrid - Plano, TX

Job Title: Business Analyst, Digital Product

Hybrid role - Plano, TX. Must be local to plano Texas

Overview:

We're looking for a detail-oriented and collaborative Business Analyst to support our growing Digital Product team. In this role, you will work hand-in-hand with Product Managers to translate business needs into clear, actionable product requirements. You'll help bridge the gap between business strategy, user experience, and technical execution-ensuring our digital experiences are delivered with precision and aligned to both customer needs and brand goals.

Key Responsibilities:

• Partner with Digital Product Managers to gather, document, and refine business and functional requirements for new features, enhancements, and platform capabilities.
• Collaborate closely with cross-functional teams-including UX, engineering, QA, and stakeholders from marketing, customer service, and operations-to ensure alignment on scope and intent.
• Create clear and concise user stories, process flows, acceptance criteria, and documentation that guide development teams.
• Conduct requirements gathering sessions, user interviews, and stakeholder workshops to uncover business needs and user pain points.
• Assist with backlog grooming, sprint planning, and the refinement of epics and features.
• Support UAT (User Acceptance Testing) by validating that requirements have been implemented as intended.
• Contribute to data analysis, benchmarking, and competitive research to inform product decisions.
• Help track and communicate project status, dependencies, and risks across cross-functional teams.
• Promote continuous improvement by identifying process gaps and opportunities to streamline documentation and delivery workflows.

Qualifications:

• 2 4+ years of experience as a Business Analyst, preferably in a digital or eCommerce environment.
• Strong understanding of Agile methodologies and the product development lifecycle.
• Demonstrated ability to write detailed user stories, workflows, and technical documentation.
• Excellent analytical, problem-solving, and communication skills.
• Strong collaboration skills and comfort working across technical and non-technical teams.
• Familiarity with tools like Jira, Confluence, Figma, Google Analytics, or similar.

Preferred Skills:

• Experience supporting multi-brand digital platforms or complex eCommerce ecosystems.
• Understanding of UX best practices, digital analytics, and A/B testing principles.
• Exposure to product areas such as checkout, search & browse, mobile apps, or post-purchase flows.