Job Title: MarTech / Customer Data & Analytics Solution Architect
Location: Plano, TX – Onsite
Duration: Long Term
Domain: Marketing Technology (MarTech), Advertising Technology (AdTech), Customer Data & Digital Analytics
Job Description
We are looking for an experienced MarTech / Customer Data & Analytics Solution Architect with strong expertise in marketing, advertising, customer data ecosystems, and digital analytics.
The ideal candidate will have experience designing and architecting enterprise customer data solutions, identity resolution platforms, identity graphs, and marketing technology ecosystems. This individual will play a key role in managing and evolving the customer identity graph being established with Acxiom, optimizing customer data collection and matching capabilities, and enabling a unified view of customers across marketing, advertising, analytics, and enterprise platforms.
The candidate will work closely with marketing, product, analytics, data engineering, and technology teams to define and implement the enterprise customer data strategy.
Key Responsibilities
- Design, maintain, and evolve the enterprise Customer Identity Graph in collaboration with Acxiom.
- Drive customer identity resolution, identity matching, customer profile unification, and data enrichment strategies.
- Define and manage customer data collection strategies, including digital tagging, tracking, event collection, and customer identifiers feeding the identity graph.
- Partner with Acxiom to optimize identity resolution, matching logic, data quality, and customer linkage capabilities.
- Architect end-to-end customer data flows across MarTech, AdTech, CDP, CRM, digital analytics, and enterprise data platforms.
- Define the architecture and integration strategy for customer data across marketing, advertising, and analytics ecosystems.
- Develop and own the roadmap for enterprise customer data strategy, customer intelligence, and identity management capabilities.
- Collaborate with marketing and advertising teams to enable audience segmentation, activation, personalization, campaign measurement, and media optimization.
- Work with analytics and data engineering teams to improve customer data accuracy, digital tracking, attribution, and measurement capabilities.
- Define data integration patterns and architecture to support the movement of customer data across enterprise applications and platforms.
- Help establish an enterprise-wide customer data architecture and a unified data flow framework (Data Subway Map), illustrating how customer data moves across systems and platforms.
- Support the design and implementation of solutions that enable marketing operations, media operations, and customer experience initiatives.
- Establish data governance, data quality, identity management, and customer data standards.
- Lead and support technical milestones associated with the rollout of the enterprise customer data strategy.
- Work closely with stakeholders across Marketing, Advertising, Product, Analytics, Data Engineering, and IT to translate business requirements into scalable technical solutions.
Required Skills & Experience
- Strong experience in Marketing Technology (MarTech), Advertising Technology (AdTech), Customer Data, and Digital Analytics domains.
- Experience architecting enterprise customer data platforms, customer identity solutions, and identity graphs.
- Hands-on or architectural experience with customer identity resolution, identity matching, customer profile stitching, and audience data management.
- Experience working with identity resolution providers/platforms such as Acxiom or similar identity graph solutions.
- Strong understanding of the marketing and advertising technology ecosystem, including CDP, CRM, DMP, DSP, campaign management, and marketing analytics.
- Experience with digital analytics, customer tracking, tagging strategies, web/mobile event collection, and customer data integration.
- Understanding of customer data platforms such as Adobe Experience Platform, Salesforce Data Cloud, or similar technologies.
- Experience designing enterprise data architecture, integration patterns, APIs, and customer data pipelines.
- Understanding of marketing attribution, audience segmentation, personalization, campaign measurement, and media activation.
- Ability to translate marketing and customer experience requirements into enterprise data architecture and technical solutions.
- Excellent communication and stakeholder management skills, with the ability to work across business and technology teams.
Preferred Experience
- Experience in the automotive industry or large enterprise marketing environments.
- Experience supporting enterprise customer data transformation initiatives.
- Familiarity with Adobe Experience Cloud, Adobe Analytics, Tealium, Segment, Salesforce, or similar MarTech platforms.
- Knowledge of data governance, consent management, customer privacy, and first-party data strategies.
- Experience collaborating with media agencies, marketing operations, and advertising technology teams.
