Digital Marketing Specialist IV

RESPONSIBILITIES:
client with Kforce is seeking a Digital Marketing Specialist IV to join their team in Mountain View, CA.

Summary:
Our client is dedicated to delivering a portfolio of solutions that improve small businesses' success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending. The Services team helps small businesses pay and manage employees, get paid, manage bills, and access financing to run their business, resulting in industry-leading cash flow benefits. These solutions help us address the statistic that 50% of small businesses go out of business within 5 years because they run into cash flow issues.

The Marketing team is seeking a seasoned product marketer with strong strategic and storytelling skills, who operates with a bias for action to create customer benefit and drive business results. As a Marketing Specialist, you will develop and own key go-to-market workstreams within the Lending portfolio. The ideal candidate will have prior experience bringing new products to market with an emphasis on B2B and financial products. You'll be challenged to think boldly, move fast, and have a big impact on our customers' lives, their livelihoods, and the brand trajectory. The Marketing Specialist IV is responsible for key workstreams that help to develop and scale a newly integrated product on our portfolio of products.

Primary responsibilities include:
* Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy and develop product positioning including differentiated, insights-based messaging and claims
* Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into compelling business cases and awesome end-to-end customer experiences

REQUIREMENTS:
* 5-8 years of experience in product marketing and cross-functional execution
* Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross-functional go-to-market plans
* Highly analytical and problem-solving orientation; Comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities
* Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes
* Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
* Ability to influence in a cross-functional, fast-moving environment
* Excellent verbal, written/presentation, and interpersonal communication skills.
* Fintech and/or credit card experience preferred
* Experience with small- and mid-sized business a plus

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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