Salesforce Marketing Cloud (SFMC) Marketing Automation Specialist

Job Title: Salesforce Marketing Cloud (SFMC) Marketing Automation Specialist

Location: Dallas, TX | New York, NY | Chicago, IL

Job Summary

We are seeking an experienced Salesforce Marketing Cloud (SFMC) Marketing Automation Specialist to drive the end-to-end execution and optimization of digital marketing campaigns across multiple consumer and patient-focused brands. The ideal candidate will possess deep expertise in Salesforce Marketing Cloud, Data Cloud, journey orchestration, audience segmentation, email/SMS marketing automation, and personalization strategies.

This role will serve as a subject matter expert, partnering with cross-functional teams including Marketing, Analytics, IT, Compliance, Creative, and external agencies to deliver highly targeted, compliant, and data-driven customer engagement programs.

Key Responsibilities

• Design, develop, and execute email and SMS campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, and Automation Studio).

• Build and manage sophisticated customer journeys, Data Cloud audiences, and Data Extensions.

• Develop dynamic and personalized marketing experiences utilizing AMPScript, SQL, SSJS, and AI-driven capabilities.

• Configure and optimize Automation Studio workflows and campaign automation processes.

• Create and implement A/B testing frameworks to improve engagement, conversion, and customer experience.

• Monitor campaign performance, deliverability, inbox placement, and engagement KPIs.

• Perform end-to-end QA testing across campaigns, data integrations, automations, and new platform features.

• Collaborate with Marketing, Creative, Analytics, IT, Compliance, and external partners to align campaign execution with business objectives.

• Support onboarding and integration of newly acquired brands into the Salesforce Marketing Cloud ecosystem.

• Develop best-practice documentation, strategic playbooks, and training materials for internal stakeholders.

• Ensure compliance with HIPAA, GDPR, CAN-SPAM, accessibility standards, and other regulatory requirements.

• Evaluate and implement emerging AI/ML capabilities within Salesforce and related marketing technologies.

Required Qualifications

• Bachelor''s degree in Marketing, Business Administration, Communications, Computer Science, Information Systems, or a related field.

• 5+ years of hands-on Salesforce Marketing Cloud experience.

• Strong expertise in:

  • Email Studio

  • Journey Builder

  • Automation Studio

  • Mobile Studio

  • Data Extensions

  • Audience Segmentation

• Proficiency in:

  • AMPScript

  • SQL

  • Server-Side JavaScript (SSJS)

• Experience building and optimizing multi-channel marketing campaigns.

• Strong understanding of email marketing best practices, deliverability, and campaign analytics.

• Excellent communication, stakeholder management, and project coordination skills.

Preferred Qualifications

• Salesforce Marketing Cloud Email Specialist Certification (Required).

• Salesforce Marketing Cloud Consultant Certification.

• Salesforce Marketing Cloud Developer Certification.

• Salesforce Data Cloud Certification.

• Salesforce AI Associate Certification.

• Experience within Healthcare, Life Sciences, Insurance, or other highly regulated industries.

• Experience supporting mergers, acquisitions, and brand integrations.

• Knowledge of API integrations, external data workflows, and marketing technology ecosystems.

• Familiarity with deliverability and inbox placement tools such as:

  • Everest

  • Return Path

  • 250ok

Technical Skills

• Salesforce Marketing Cloud

• Salesforce Data Cloud

• AMPScript

• SQL

• SSJS

• Journey Builder

• Email Studio

• Mobile Studio

• Automation Studio

• Audience Builder

• Email Deliverability

• Marketing Automation

• Customer Journeys

• Personalization

• A/B Testing

• SMS Marketing

• API Integrations

• Data Management

• Campaign Analytics

• AI-Driven Marketing

Soft Skills

• Strong analytical and problem-solving abilities.

• Exceptional attention to detail.

• Ability to manage multiple priorities in a fast-paced environment.

• Excellent collaboration and stakeholder engagement skills.

• Strong documentation and training capabilities.

Certifications

Required:

• Salesforce Marketing Cloud Email Specialist

Preferred:

• Salesforce Marketing Cloud Consultant

• Salesforce Marketing Cloud Developer

• Salesforce Certified AI Associate

• Salesforce Data Cloud Certification

Employment Type

Contract

Work Authorization

Open to authorized candidates eligible to work in the United States.