Marketing Advertising Strategist

Description

Robert Half is partnering with our client in the search for a Marketing Advertising Strategist to support audience management strategy and digital media enablement initiatives. Our client is a large, highly regulated enterprise organization operating at scale, with a strong focus on data-driven marketing and customer experience across digital channels.

Marketing Advertising Strategist - Audience Management Strategy & Enablement

Duration: 6 months (Paternity Leave Coverage)

Pay Rate: $52-56/hour (W2)

Location: 100% Remote (U.S. - EST or CST hours required)

Schedule: 40 hours/week

This role sits within the Digital Automation Advertising team and supports audience-first marketing initiatives across programmatic, social, acquisition, engagement, upsell, and product launch campaigns. The Marketing Strategist will act as a business-facing partner, helping determine how customer and prospect data is used for activation while ensuring compliance, operational rigor, and campaign effectiveness.

Position Overview:

The Marketing Strategist will support audience strategy, enablement, and governance across paid media campaigns. This role blends strategic decision-making with hands-on support, partnering with marketing, analytics, technology, and compliance teams to guide audience activation. While this role will not directly build audiences, it will oversee execution in partnership with an offshore team.

Key Responsibilities:

• Partner with marketing, analytics, and Lines of Business to define audience strategies for digital activation platforms
• Build and evaluate audience canvases, advising on data selection and customer profiles aligned to campaign goals
• Support programmatic, social, acquisition, engagement, upsell, and product launch campaigns with audience guidance
• Brief audience strategies and assess omnichannel audience effectiveness and performance
• Translate data and insights into actionable recommendations to inform future campaigns
• Coordinate with an offshore team responsible for audience build and BAU execution
• Ensure audience strategies align with data privacy, advertising compliance, and regulatory requirements
• Create clear documentation, playbooks, and executive-ready presentations
• Track workstreams and deliverables using Atlassian tools (JIRA, Confluence)
• Communicate effectively with senior stakeholders and executive leadership

Requirements

Qualifications:

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field preferred
• 3-5+ years of experience in digital media strategy, audience management, or data-driven marketing
• Experience supporting programmatic and social media campaigns within enterprise environments
• Strong understanding of audience segmentation, data attributes, and activation platforms
• Excellent written and verbal communication skills, including executive-level presentations
• Hands-on experience with PowerPoint, Microsoft Office, JIRA, and Confluence
• Familiarity with advertising compliance, data privacy, and regulated environments preferred
• Financial services or partner card experience is a plus
• Experience working with offshore or distributed teams preferred

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