Senior Manager, Title Marketing

Job Title: Senior Manager, Title Marketing

Location: New York, NY - Onsite

Work Mode: Onsite

Interview Process: 2 Client interviews followed by 1 in person meeting

Mandate Skills – Media domain experience is must along with Series campaign experience

Job Description:

Core Responsibilities
Global Campaign Development Strategy
Help develop with Director guidance overall global marketing campaign strategy go to market plans from end to end development execution analysis and maintenance of marketing campaigns for select programs titles
Act as a Subject Matter Expert and an IP steward demonstrating a deep knowledge expertise and enthusiasm for your IP

Campaign Execution
Manage plan execution for owned campaigns ensuring campaigns are executed accurately and on time
Support collaboration with Media team to build and refine paid consumer media campaigns
Ensure all creative assets are approved by stakeholders before delivery and troubleshoot along the way with production creative

Cross Functional Collaboration Relationship Building
Partner with key cross functional teams to execute against campaign milestones and support strategic plans
Foster strong relationships with stakeholders ensuring alignment and proactively following up on action items and outstanding questions

Strategic Effective Communications
Align key stakeholders with clear and concise written communication including any essential campaign emails updates
Support team alignment by communicating marketing strategy plans activations etc including the creation and presentation of marketing documents decks

Document Reporting Maintenance
Develop and contribute to weekly agendas for assigned titles
Support creation and development of key documents

Data Research Analytics
Embrace a data-driven mindset and use research often to guide and support tactical decision-making
Track competitive activity and new marketing opportunities in the industry
Innovative Thinking Activation Support
Demonstrate an ability to think outside-the-box
Contribute to the ideation and execution of big ideas when needed helping with SOWs deliverables and cross-functional team communication and alignment

Basic Qualifications
Bachelor’s degree required
5-7 years working in marketing or entertainment
A team player mindset
Stellar organizational skills with an ability to prioritize and manage workload working across multiple campaigns at any given time
Strong verbal and communication skills with a keen attention to detail
A positive attitude and the ability to thrive in a collaborative yet fast paced work environment

Additional Qualifications
Experience in Streaming driving Original Series marketing a plus
Passionate about all things pop culture and entertainment
Excellent sense of humor