Marketing Specialist

Job Title: Marketing Program Manager

Location: Minneapolis, MN (Hybrid at the Plaza) or Horsham, PA (Hybrid at 200 Gibraltar Rd, Horsham, PA 19044)
Duration: Contract - 12 months
Pay Range: $58.00/hr (W2) max bill rate
Job ID: 408549

About BCforward

BCforward is a leading global IT consulting and workforce solutions firm providing services and support to Fortune 500 and government clients. Founded in 1998, BCforward has grown with our customers needs into a full-service business solutions provider. With delivery centers and offices across North America and India, we take pride in building long-term relationships and delivering excellence through innovation, collaboration, and integrity.

Job Description

We are seeking a Marketing Program Manager to support the Integrated Marketing Strategy (IMS) team by owning planning, governance, coordination, and operational processes across the marketing portfolio. This role manages critical marketing processes, maintains visibility into initiatives and priorities, coordinates cross-functional execution, and oversees marketing knowledge management to enable senior strategists to focus on business and customer strategy and executive partnership while ensuring operational excellence.

Responsibilities:

• Offer Process Governance. Own the operational management and governance of the Quarterly Offer Planning process across Consumer and Small Business portfolios.




• Manage quarterly offer planning timelines, milestones, and deliverables.


• Coordinate required inputs across Strategy, Product, Analytics, Finance, and Channel teams.


• Support rewards expense sizing, business case development, approvals, and implementation readiness.


• Coordinate PAM, SVA, CAP, and related governance processes and documentation.


• Track offer approvals, implementation dates, release schedules, dependencies, and key decisions.


• Communicate approved offers and implementation details to stakeholders.


• Maintain offer calendars, historical records, decision logs, and process documentation.


• Continuously improve and standardize offer governance processes.




• Master Marketing Calendar Management & Initiative Tracking. Own the centralized view of marketing activity, priorities, milestones, and strategic initiatives across the portfolio.




• Develop and maintain the IMS Master Marketing Calendar.


• Track major campaigns, launches, offer changes, business milestones, and strategic initiatives.


• Maintain visibility into initiative status, timelines, dependencies, and key deliverables.


• Support prioritization through initiative and portfolio tracking.


• Identify timing conflicts, resource impacts, and cross-functional dependencies.


• Maintain historical records of major marketing activities and portfolio decisions.




• Launch Project Management. Lead planning, coordination, and readiness activities for major marketing initiatives, launches, and portfolio refreshes.




• Develop and maintain launch plans, timelines, readiness checklists, and status reporting.


• Coordinate cross-functional execution across Strategy, Creative, Analytics, Product, Channel, and Business partners.


• Track risks, issues, dependencies, approvals, and milestone completion.


• Facilitate launch readiness reviews and implementation planning.


• Maintain launch templates, playbooks, and best practices.


• Document key learnings and recommendations following launch execution.




• Marketing Operations & Governance. Coordinate key marketing operating rhythms that support communication, reporting, planning, and organizational alignment.




• Coordinate recurring marketing reporting and communications.


• Support administration of Marketing Exchange and other team operating routines.


• Maintain initiative trackers, status reports, and governance tools.


• Manage distribution lists, communication schedules, and recurring team communications.


• Support quarterly planning and other key organizational planning activities.


• Track open actions, commitments, and follow-up items.




• Documentation, Knowledge Management & Process Ownership. Develop and maintain a centralized repository of marketing knowledge, documentation, and operational resources.




• Develop and maintain centralized repositories for documentation, planning materials, templates, and playbooks.


• Maintain process documentation and standard operating procedures.


• Organize and archive strategic plans, launch materials, presentations, and key business learnings.


• Establish governance and naming conventions for shared resources.


• Improve accessibility and usability of marketing knowledge across the organization.


• Support development of executive presentations and leadership communications.

Required Skills & Qualifications:

• 5+ years in marketing program management, marketing operations, business operations, project management, or related disciplines.


• Demonstrated success managing complex cross-functional initiatives and operational processes.


• Strong organizational skills with attention to detail.


• Excellent written and verbal communication skills.


• Advanced PowerPoint and Excel skills.


• Ability to coordinate multiple stakeholders, priorities, and deliverables simultaneously.


• Proven ability to create structure, process, and operational rigor in a fast-paced environment.

Preferred Skills:

• Experience supporting marketing organizations, including planning, campaign management, offer management, or go-to-market programs.


• Experience managing governance processes, approval workflows, and implementation schedules.


• Experience with Workfront or similar workflow and project management tools.


• Financial services experience.

Success Measures:

• Effective ownership of Offer Process Governance.


• Accurate and actionable Master Marketing Calendar management.


• Successful execution of launch planning and readiness activities.


• Reliable coordination of marketing operating routines and reporting.


• Well-maintained repositories, documentation, templates, and processes.


• Increased organizational efficiency and reduced operational burden on senior marketing strategists.

Why BCforward?

At BCforward, we believe in advancing lives and careers. When you join our team, you gain access to:

• Competitive compensation and benefits.


• Opportunities for growth with global clients.


• A supportive, inclusive culture that values innovation and people.


• Exposure to cutting-edge technologies and projects.

About Our Commitment

BCforward is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.

Interested? Apply Now!

If this sounds like the right opportunity for you, please apply with your most recent resume.