Email Creative & Lifecycle Marketing Specialist

Email Creative & Lifecycle Marketing Specialist

Location: Chicago, IL

Working Mode: Onsite

JD: -

Overview

We are seeking a mid-level Email Creative & Lifecycle Marketing Specialist to help evolve and scale our email marketing program. This role blends visual design, copywriting, and hands-on execution within Salesforce Marketing Cloud.

The ideal candidate will design email creative outside of the ESP (Figma or similar tools), build and deploy campaigns within Salesforce Marketing Cloud, and expand our modular email library to support a scalable, brand aligned system. This role will play a key part in bringing our updated branding to life while ensuring emails are intuitive, customer-first, and performance-driven.

Key Responsibilities

Email Creative & Design

• Design email layouts and creative assets aligned with updated brand standards
• Translate brand guidelines into scalable, modular email components
• Create visually compelling, customer-centric email experiences
• Ensure layouts prioritize clarity, hierarchy, accessibility, and mobile-first design

Modular Library Development

• Expand and evolve our modular email library
• Create new reusable modules to support campaign flexibility
• Ensure modules are scalable, flexible, and easy for internal teams to use
• Continuously improve structure and efficiency of the email system

Build & Execution (Salesforce Marketing Cloud)

• Build and deploy emails within Salesforce Marketing Cloud
• Implement modular components into live templates
• QA emails for responsive rendering and cross-device compatibility
• Partner with stakeholders to ensure accurate execution of campaigns

Content & Optimization

• Write and refine email copy including subject lines, body content, and CTAs
• Ensure messaging aligns with brand voice and lifecycle objectives
• Recommend layout and structural improvements based on performance and best practices
• Contribute light strategic thinking around lifecycle touchpoints and customer experience

Qualifications

• 3 5+ years of experience in email marketing, CRM, or lifecycle marketing
• Strong visual design skills with a portfolio of email creative designed outside of ESPs
• Hands-on experience building emails in Salesforce Marketing Cloud
• Experience working within or building modular email systems
• Strong marketing copywriting skills
• Solid understanding of email best practices (mobile-first design, hierarchy, accessibility, performance optimization)
• Ability to balance creative thinking with technical execution

Preferred Qualifications

• HTML/CSS for email
• Experience supporting email programs during a brand refresh
• Familiarity with customer journeys and lifecycle marketing strategy