Web Content Writer

Digital Website Content Writer

04/01/2026 - 04/02/2027

Remote – Hartford, CT

The Digital Website Content Writer will work closely with our cross-functional project team focused on building and improving the State of Connecticut’s websites and digital assets. Your work will involve assessing customer needs and creating high-impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets. An ideal candidate should know content inside and out – how to structure it, how to write it, how to apply it in user-focused page design, and how to track its effectiveness. You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.  

You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition, the candidate should show a command of modern content standards, and be able to clearly communicate content issues and solutions to various levels of stakeholders. 

Experiences Required for This Role

Website Content Writing – At least 3 years of measurable experience in the following:
•    Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications 
•    Creating high-level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
•    Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
•    Aligning content with business goals, stakeholder objectives, and user needs
•    Inventorying and auditing of content on a local or enterprise level
•    Copywriting – a high proficiency in writing for real people and motivating them to action
•    Conducting in-depth research on industry-related topics to develop original content and optimize current content
•    Creating high-quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
•    Editing content and proofreading material for errors and inconsistencies

SEO and analytics – At least 3 years of experience with the following:
•    Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
•    Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives 
•    Developing high-impact KPIs and tracking the measurable success of content
•    Using customer research and site analytics to prove that content is meeting user needs

Content Lifecycle Governance – At least 3 years of experience and use cases with the following:
•    Defining customers’ needs and identifying content gaps that prevent successful digital experiences
•    Optimizing and categorizing content to align with a service-oriented information architecture
•    Working with subject matter experts to write clear text in plain language that achieves defined goals
•    Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
•    Structuring content in ways that customers are used to, and knowing the difference between features and benefits
•    Setting up governance models that support the maintenance of content after publishing

Knowledge, Skills, and Ability

Website Writing and Content Management
•    Knowledge of Sitecore or a comparable CMS
•    Content creation for websites
•    Expert copywriting and editing skills
•    Content marketing
•    SEO and analytics 
•    Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
•    Effective communication skills
•    High emotional intelligence

High Functioning in Complex Situations
•    Ability to distill complex concepts into simple ideas
•    Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
•    Comfort in suggesting better strategies or pointing out risks in current development efforts
•    Dependable, organized, and equally able to work independently as well as in cross-functional team environments

Team Player
•    Supporting teammates’ skills and behaviors through development and delivery
•    Communication and collaboration with multiple departments and stakeholders
•    Creative and analytical thinking with strong problem-solving skills
•    Judgment in dealing effectively and diplomatically with government staff
•    Ability to maintain strict confidentiality

Preferred Skills & Qualifications

Other Desirable Skills
•    Proficient in Sitecore CMS platform
•    Bachelor''''''''s degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
•    3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
•    Proficient in Digital content standards and plain language guidelines
•    Experience with chatbots, search consoles, and helpdesk services
•    Proficiency with content tools, especially development, inventory/auditing, and SEO tools
•    A portfolio of published online content
•    Industry certification in a field-related discipline
•    1 year of experience using customer relationship management platforms such as Salesforce
•    1 year of experience using Google Analytics (preferable GA4)
•    1 year of experience using data dashboard software like Power Bi

Please provide me below information:

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Updated Resume: Word format please

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Thanks & Regards,

Anil...