AEO/GEO Analyst

Role: AEO/GEO Analyst

Location:  Malvern, PA

(100% onsite Role)

Job Description:

Must Have Technical/Functional Skills
Global Integrated Marketing
Digital Transformation
AI Search
Generative AI Strategy
AEO/GEO
Thought Leadership
Executive Communications
Brand Strategy
Positioning
PR
Demand Generation
Pursuit Support
Product Marketing
Content Strategy
SEO
CRM
Marketing Operations
KPI Dashboards
Executive Advisory
Consulting and Professional Services
Roles & Responsibilities
Role Responsibilities
Author and maintain JSON-LD schema markup via AEO/GEO component in AEM.
Implement schema types covering client’s thought leadership, funds and media content.
Drive Server-Side rendering (SSR) implementation to ensure page content is fully crawlable by LLMs and AI indexes.
Research and develop long-tail keywords, conversational queries and contextually relevant prompts aligned to user intent.
Partner with marketing and content teams to ensure content is structured for AI citation eligibility.
Demonstrate value through clear KPIs and iterative optimization.
Serve as a senior consultant to understand client’s SEO, content, and web operations, strategic priorities, and develop tailored strategic success plans and recommendations that drive clear, measurable outcomes in line with customer priorities.
Partner cross-functionally with content and marketing leadership to identify key customer challenges, opportunities, and renewal risk, and drive remediation efforts across internal stakeholder groups to mitigate risk of traffic or citation loss on high-value pages.
Champion the use of AI tools to create efficiencies in day-to-day processes, both internally and for customers, and help shape best practices that other team members can adopt.
Take a consultative, senior-level approach to develop scalable strategic solutions across client’s products and services that drive customer outcomes, reduce churn, and demonstrate long-term account growth.
Provide advanced analysis and leverage AI tools to build customer dashboards that surface key insights into customer business and account performance.
Drive engagement with executive sponsors, acting as a strategic voice to facilitate enablement and adoption of key solutions across organizations.
Craft and present strategic plans and business cases at the executive level to demonstrate the value of our partnership and build alignment on key client solutions.
Serve as a mentor and go-to resource for other strategists, sharing SEO/AEO expertise, elevating team capability, and contributing to internal enablement or training initiatives. Coordinate with client SEO/GEO Team lead managing public site/
Ensuring that investors can discover relevant content through organic and AI channels like CoPilot, ChatGPT, Claude, Perplexity etc.
Author and maintain JSON-LD schema markup via AEO/GEO component in AEM.
Implement schema types covering client’s thought leadership, funds and media content.
Drive Server-Side rendering (SSR) implementation to ensure page content is fully crawlable by LLMs and AI indexes.
Research and develop long-tail keywords, conversational queries and contextually relevant prompts aligned to user intent.
Partner with marketing and content teams to ensure content is structured for AI citation eligibility.
Demonstrate value through clear KPIs and iterative optimization.
Implement URL strategy to ensure no links or SEO impact during AEM Cloud migration program managing proper redirects.
Driving metadata insights, keyword optimization and SEO/GEO requirements to improve search visibility of client public site

Expertise Needed:
Deep SEO/AEO expertise: At least 10+ years of experience with 5+ years of experience in digital marketing, with 3+ years specifically focused on SEO/AEO (agency or in-house). You have a deep understanding of the how and why behind organic search and can speak credibly to both practitioners and executives.
Technical fluency: You have experience leading comprehensive website audits and are confident making — and defending — advanced technical optimization recommendations.
A results-driven, strategic mindset: You can provide actionable insights, prioritize them by impact, and confidently push back on client strategies with informed alternative recommendations, even in high-stakes or executive conversations.
Data literacy: You are comfortable working with and extracting insights from data sets using Excel/Google Sheets, LLMs like Gemini and Claude, as well as other tools.