Senior Marketing Analyst

RESPONSIBILITIES:
Kforce has a client that is seeking a Senior Marketing Analyst in Orlando, FL.

Overview:
The Senior Digital & Marketing Analyst is responsible for measuring, optimizing, and analyzing marketing and digital initiatives across channels to drive measurable business outcomes. This role owns digital performance reporting, with a strong emphasis on analyzing individual user behaviors on our website to enable targeted, data-driven personalization strategies that enhance customer engagement, loyalty, and revenue growth. The analyst will build robust data pipelines in BigQuery, merge datasets using SQL and visualization tools like Power BI, and derive actionable insights from user sessions, conversion metrics, and cross-channel performance. This position collaborates closely with IT, Marketing, Sales, and Digital leaders to translate insights into personalized campaigns and continuous improvements.

Impact:
This role maximizes the return on digital and marketing investments by delivering precise performance insights, enabling personalized user experiences based on website usage, and driving targeted execution. The Senior Digital & Marketing Analyst directly contributes to enhanced customer engagement, loyalty, retention, and revenue growth through bridging advanced analytics with strategic personalization.

Key Activities:
Digital & Marketing Performance:
* Ingest and structure raw web traffic data (e.g., from server logs, APIs, or tools like Google Analytics) into scalable datasets in BigQuery, designing schemas for efficient querying and in-depth analysis of individual user sessions, logged-in behaviors, conversion funnels, and personalization opportunities
* Partner with IT to develop ETL processes for cleaning, transforming, and merging web data with other datasets (e.g., CRM, sales, or customer profiles) using SQL for complex joins, aggregations, data enrichment, and user-level segmentation

REQUIREMENTS:
* Bachelor's degree in Marketing, Business Analytics, Digital Media, or a related field
* 4-6 years of experience in digital marketing, web analytics, and user behavior analysis
* Advanced proficiency in SQL for querying, data manipulation, and optimization; Hands-on experience with BigQuery, Databricks, or similar cloud data warehouses for building and managing large-scale datasets
* Experience with CRM systems and data architectures (Microsoft Dynamics preferred), including integration for personalized marketing
* Strong analytical skills with the ability to manipulate, interpret, and derive insights from large datasets, including individual user-level data
* Proficiency in digital marketing metrics, ROI analysis, and tools for web analytics (e.g., Google Analytics, Adobe Analytics), visualization (e.g., Power BI, Looker Studio), and personalization (e.g., marketing automation platforms like HubSpot or Marketo)
* Knowledge of data privacy laws and best practices for handling sensitive user data
* Excellent communication skills, with the ability to translate complex data into actionable, business-oriented insights for non-technical stakeholders
* Detail-oriented, organized, and capable of managing multiple projects in a fast-paced environment
* Collaborative mindset with proven ability to work effectively across marketing, sales, IT, and data teams; Experience in fostering inclusive, diverse marketing strategies is a plus

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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