MarTech Integration Engineer (Braze Expert)

Job Title:  MarTech Integration Engineer (Braze Expert)

Location:  Remote

Duration: / Term:  6+ months – Contract

Job Description:

Experience Desired: 5+ Years.

Qualification:

         The ideal candidate should have a Bachelor’s or Master’s degree in Computer Science, Engineering, Mathematics, or a related field, along with strong hands-on experience in Braze including SDK integration, REST APIs, Canvas, and Liquid scripting. They should have solid SQL skills with experience in Databricks or similar data platforms, along with knowledge of Reverse ETL tools like Hightouch. Experience in omnichannel messaging, audience segmentation, customer journey orchestration, and cross-functional collaboration is required.

Responsibilities:

Braze Integration & Instrumentation

• Lead end-to-end Braze SDK integration for Windows, desktop, and web platforms, especially for pre-install distribution models
• Implement custom events, user attributes, and session tracking using Braze SDK with clearly defined event schemas
• Utilize Braze REST APIs for server-side event ingestion and advanced user profile management
• Develop dynamic personalized content using Liquid scripting, APIs, and webhooks
• Build monitoring, alerting, and reporting mechanisms within Braze for campaign health and business KPIs

CRM Platform Orchestration

• Design and manage multi-channel customer journeys using Braze Canvas
• Configure audience filtering, quiet hours, and frequency capping for campaign optimization
• Execute A/B testing and multivariate testing to improve customer engagement
• Implement Connected Content to pull live data from external APIs into message templates
• Manage audience segmentation and trigger-based messaging workflows

Data Engineering & Pipeline Management

• Develop and maintain scalable data models to support a single source of truth
• Use SQL in Databricks to create user segment tables and event tracking schemas
• Manage Reverse ETL workflows using Hightouch to sync customer data into Braze
• Solve identity resolution challenges by linking device IDs and account-level profiles
• Ensure clean, reliable, and compliant customer data pipelines

Requirements:

• Deep expertise in Braze (SDK integration, REST APIs, Canvas, Liquid scripting)
• Strong SQL skills with hands-on experience in Databricks or similar platforms
• Experience with Reverse ETL tools like Hightouch
• Strong understanding of CRM architecture and customer engagement platforms
• Ability to create technical event specifications from marketing use cases
• Experience handling omnichannel messaging (Push, Email, In-App)
• Strong problem-solving and debugging capabilities

Key Skills:

Braze, SDK Integration, REST API, Braze Canvas, Liquid Scripting, SQL, Databricks, Hightouch, Reverse ETL, Audience Segmentation, CRM Integration