Senior Content Strategist

Scope Of Services

·        The Content Strategist is a creative professional who will help communicate complex government concepts to a general audience.

·        They have a background in information architecture, website content management, and detailed research and analysis.

·        They are also a skilled copywriter with the ability to translate complex topics into plain language.

·        This position will report to the Lead Digital Strategist.

Tasks:

·        Create content requirements and outlines for guided experiences.

·        Write compelling plain language web copy for guided experiences in compliance with the web content style guide

·        Interview subject matter experts from across government to understand complex topics

·        Create and audit inventory of existing features and functions

·        Understand user behavior based on Google Analytics data

·        Conduct research into city laws, policies, and processes

·        Deliver high-quality content artifacts on strict deadlines

·        Conduct quality assurance and provide critical feedback on other content workstreams

·        Identify and track key performance indicators for content deliverables

Mandatory skills/experience:

·        At least 8 years of full-time experience in the role of content strategist, editorial strategist, information architect, or similar

·        Strong copywriting skills with a portfolio of past work

·        Experience writing to a style guide

·        Strong research skills

·        Strong interpersonal skills with experience organizing meetings and collaborating with stakeholders

·        Project management skills with the ability to self-manage tasks and complete work on a deadline

·        Basic Google Analytics skills: Be able to run reports on web traffic to inform content audits

·        Experience using user research to inform decision-making

The successful candidate should possess the following:

·        Bachelor’s degree in relevant fields (e.g., Journalism, Communications, Creative writing, Digital media)

·        Experience working in government, higher education, or non-profit organization

·        Experience writing in plain language and at a sub-7th grade reading level

·        Experience working in a modern content management system

·        Experience navigating complex approval workflows and incorporating feedback from legal, policy, and executive stakeholders.

·        Background in New York City with understanding of how New Yorkers interact with city government

Skills: Content Strategist, Google Analytics, copywriting, web content style.