Channel Manager

Overview

Remote
Depends on Experience
Contract - W2
Contract - 12 Month(s)
No Travel Required
Unable to Provide Sponsorship

Skills

Advertising Mail
Analytical Skill
Articulate
Business Development
Business Intelligence
Business Marketing
Channel Management
Collaboration
Communication
Field Operations
Customer Acquisition
Customer Relationship Management (CRM)
Google Analytics
ISP
Microsoft Excel
Leadership
Management
Optical Fiber
Pricing
Marketing
Microsoft Power BI

Job Details

As a Channel Manager, you will be responsible for the end-to-end management of B2C customer acquisition channels. This is a high-visibility role that sits at the center of Business, Marketing, and Technology. You will not just manage a channel; you will orchestrate the entire customer journey—from the moment a lead sees an offer to the moment they are successfully provisioned on our fiber network.

Key Responsibilities

1. Cross-Functional Orchestration

  • Business & Marketing: Partner with the Marketing team to design high-converting campaigns and promotional offers. Ensure the Business Voice (revenue goals and ROI) is reflected in every marketing spend.

  • Technology & Product: Act as the primary liaison with the IT and Product teams to ensure our sales tools, website funnels, and CRM systems are optimized for a frictionless customer sign-up experience.

  • Feedback Loops: Translate technical limitations into business strategies and marketing opportunities into technical requirements.

2. B2C Customer Acquisition Strategy

  • Develop and execute channel-specific strategies (e.g., Digital, Direct Mail, Retail, or Local Events) to meet aggressive subscriber growth targets.

  • Monitor the B2C competitive landscape in the ISP space to adjust pricing, messaging, and channel tactics in real-time.

  • Analyze customer acquisition costs (CAC) and lifetime value (LTV) to optimize channel performance.

3. Operational Excellence

  • Manage the Lead-to-Order flow, identifying bottlenecks in the technology stack that prevent customers from completing purchases.

  • Collaborate with field operations to ensure that sales volume aligns with fiber build-out schedules and installation capacity.

  • Provide regular reporting to executive leadership on channel health, conversion rates, and churn risks.

Qualifications

  • Experience: 5+ years in B2C channel management, marketing, or business development. Experience in Telecommunications, ISP, or SaaS is highly preferred.

  • Technical Literacy: You don't need to code, but you must understand how APIs, CRMs (Salesforce), and web analytics (Google Analytics) interact to drive a sales funnel.

  • Analytical Mindset: Proficiency in Excel and BI tools (Tableau/PowerBI). You make decisions based on data, not just intuition.

  • Project Management: Proven ability to lead triad meetings between technical engineers, creative marketers, and business stakeholders.

  • Communication: Ability to simplify complex technical hurdles for a business audience and clearly articulate business goals to a technical team.

 
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.