Channel Manager

As a Channel Manager, you will be responsible for the end-to-end management of B2C customer acquisition channels. This is a high-visibility role that sits at the center of Business, Marketing, and Technology. You will not just manage a channel; you will orchestrate the entire customer journey—from the moment a lead sees an offer to the moment they are successfully provisioned on our fiber network.

Key Responsibilities

1. Cross-Functional Orchestration

• Business & Marketing: Partner with the Marketing team to design high-converting campaigns and promotional offers. Ensure the Business Voice (revenue goals and ROI) is reflected in every marketing spend.

• Technology & Product: Act as the primary liaison with the IT and Product teams to ensure our sales tools, website funnels, and CRM systems are optimized for a frictionless customer sign-up experience.

• Feedback Loops: Translate technical limitations into business strategies and marketing opportunities into technical requirements.

2. B2C Customer Acquisition Strategy

• Develop and execute channel-specific strategies (e.g., Digital, Direct Mail, Retail, or Local Events) to meet aggressive subscriber growth targets.

• Monitor the B2C competitive landscape in the ISP space to adjust pricing, messaging, and channel tactics in real-time.

• Analyze customer acquisition costs (CAC) and lifetime value (LTV) to optimize channel performance.

3. Operational Excellence

• Manage the Lead-to-Order flow, identifying bottlenecks in the technology stack that prevent customers from completing purchases.

• Collaborate with field operations to ensure that sales volume aligns with fiber build-out schedules and installation capacity.

• Provide regular reporting to executive leadership on channel health, conversion rates, and churn risks.

Qualifications

• Experience: 5+ years in B2C channel management, marketing, or business development. Experience in Telecommunications, ISP, or SaaS is highly preferred.

• Technical Literacy: You don't need to code, but you must understand how APIs, CRMs (Salesforce), and web analytics (Google Analytics) interact to drive a sales funnel.

• Analytical Mindset: Proficiency in Excel and BI tools (Tableau/PowerBI). You make decisions based on data, not just intuition.

• Project Management: Proven ability to lead triad meetings between technical engineers, creative marketers, and business stakeholders.

• Communication: Ability to simplify complex technical hurdles for a business audience and clearly articulate business goals to a technical team.