Digital Marketing Specialist

Description

We are looking for a skilled Digital Marketing Specialist to join our team in New York, New York. In this role, you will be responsible for developing and executing impactful marketing strategies across various digital channels. This is a fantastic opportunity for professionals passionate about driving online engagement and achieving measurable results. This is a long-term contract position.

Responsibilities:
Develop and implement digital marketing strategies to drive brand awareness and online visibility.
Create, manage, and optimize Google Ads campaigns to achieve targeted outcomes.
Monitor and analyze website traffic using Google Analytics to identify trends and opportunities.
Design and execute email marketing campaigns that resonate with target audiences.
Collaborate with cross-functional teams to align marketing strategies with business goals.
Conduct keyword research and implement SEO best practices to improve search engine rankings.
Track and report performance metrics to measure the effectiveness of marketing efforts.
Stay updated on industry trends and emerging tools to maintain a competitive edge.
Manage budgets and allocate resources effectively across different marketing initiatives.
Ensure all campaigns comply with legal and ethical standards.

Requirements

Proven experience in digital marketing, with a strong focus on Google Ads and Google Analytics.
Proficiency in Google AdWords and email campaign management.
Solid understanding of SEO principles and their application.
Strong analytical skills to interpret data and drive decision-making.
Excellent communication and collaboration skills.
Ability to manage multiple projects and meet deadlines effectively.
Familiarity with marketing automation tools is a plus.
Bachelor's degree in Marketing, Communications, or a related field preferred.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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